Selectshop FRAME

Selectshop FRAME A unique space where you can eat, drink, and shop. Globally sourced vinyl records, alongside design books from IDEA and Rizzoli are curated.

‘FRAME’ symbolizes a unique space in which a community of people in the Middle East can experience various global trends in lifestyle and fashion. In harmonizing the concept of eat, drink, and shop, ShopFrame was founded in 2016.

YUi is the region’s first dedicated ramen hotspot that invites people to rediscover the deep flavors of Japanese ramen as authentic Japanese ingredients mixes wit

h local produce. Our noodles are handmade, and by using only high-quality ingredients, we offer a wholesome and well-balanced taste.

AT FRAME, we offer a heightened sensory experience through specialty coffee and tea offerings. In partnership with globally recognized coffee roasters, La Cabra Coffee Roasters, we focus on bringing out the most delicious and exciting aspects of the coffee. Globally sourced specialty tea by Companion Tea and Ippodo are also offered.

Selectshop Frame is a multi-brand retail space that carries a unique selection of labels ranging from some of the most covetable high-end Japanese labels, such as COMME des GARÇONS and Undercover, to streetwear and skate-culture brands like Brain Dead, Nike SB, Dime, and F.Awesome. As the only distributor of Medicom Toy in the UAE, we also source Japanese toy collectibles.

September starts with easy miles.This Saturday, FRAME RUN CLUB joins FLIGHT RUN CLUB for an 18KM Long Run at Dubai Mall....
04/09/2026

September starts with easy miles.

This Saturday, FRAME RUN CLUB joins FLIGHT RUN CLUB for an 18KM Long Run at Dubai Mall.

No progression. No surges. No need to chase pace.

The goal is simple: stay relaxed, build aerobic endurance, and spend time on your feet before the season moves outdoors later this month.

THE SESSION
18KM Easy
RPE 4/10

THE FOCUS
Aerobic Endurance
Time on Feet
Stay Relaxed

Saturday, 5 September
6:00 AM
Dubai Mall — near the Ice Rink

Choose the pace group that suits you best. You don’t need to complete the full 18KM — run the distance that works for where you are right now.

Easy miles. Good company. Keep building.

28/07/2026

BASE BUILDS EVERYTHING.

August isn’t race season.

It’s base season.

The month where consistency matters more than pace.
Where every run becomes another brick in the foundation.

FRAME Bingo Run is our way of making every run count.

25 missions.
31 days.
One city.

Run.
Submit.
Repeat.

Complete missions.
Earn your place.

AED 3,500 FRAME Prize Pool.

1–31 August

Build your board:
https://frame-bingo.web.app/?temp

Oakley InstigatorClassic styling, engineered with Oakley’s performance DNA.The Instigator blends a timeless square silho...
26/07/2026

Oakley Instigator

Classic styling, engineered with Oakley’s performance DNA.

The Instigator blends a timeless square silhouette with lightweight performance materials, making it an effortless choice for both active days and everyday wear. Crafted from durable O Matter™ frame material, it delivers lasting comfort while maintaining the clean, understated look that suits any occasion.

Equipped with Prizm™ Lens Technology, the Instigator enhances colour, contrast, and detail, helping you see more clearly whether you’re navigating city streets or spending time outdoors. Its balanced design bridges lifestyle and performance, embodying Oakley’s commitment to innovation without compromising versatility.

A modern essential built for life in motion.

Available in-store and online.

FRAME

Dubai Design District, UAE.

Performance Eyewear.
Running.
Outdoor.

Curated Vision Brands.

CAYL Snap Air HoodyLightweight protection for changing conditions.The Snap Air Hoody is designed for fast-moving adventu...
25/07/2026

CAYL Snap Air Hoody

Lightweight protection for changing conditions.

The Snap Air Hoody is designed for fast-moving adventures where breathability and packability matter most. Constructed from an ultralight technical fabric, it provides reliable wind resistance while allowing excess heat to escape, keeping you comfortable on climbs, ridgelines, and everyday movement.

Its minimalist construction, adjustable hood, and relaxed fit make it an ideal outer layer for unpredictable weather. Easy to pack and quick to deploy, it reflects CAYL’s philosophy of creating functional equipment that supports movement without unnecessary complexity.

Whether you’re hiking, trail running, bikepacking, or exploring the city, the Snap Air Hoody is built to move with you.

Available in-store and online.

FRAME

Dubai Design District, UAE.

Outdoor.
Exploration.
Technical Apparel.

Curated Outdoor Brands.
Built for Movement.

CAYL Solid Visor CapMinimal by design, essential in performance.The Solid Visor Cap is built for long days on the trail,...
24/07/2026

CAYL Solid Visor Cap

Minimal by design, essential in performance.

The Solid Visor Cap is built for long days on the trail, daily runs, and everything in between. Constructed from lightweight, quick-drying fabric, it provides breathable comfort while shielding your eyes from the sun without trapping excess heat.

Its clean, understated design reflects CAYL’s philosophy of creating functional outdoor equipment with a minimalist aesthetic. The adjustable fit ensures all-day comfort, while the soft, packable construction makes it easy to stash in a pocket or running vest when not in use.

Designed for movement, made to disappear when you’re focused on the journey.

Available in-store and online.

FRAME

Dubai Design District, UAE.

Outdoor.
Exploration.
Technical Apparel.

Curated Outdoor Brands.
Built for Movement.

SOAR Running Race Vest 2.0Every gram matters on race day.The Race Vest 2.0 is SOAR Running’s lightest and most advanced ...
23/07/2026

SOAR Running Race Vest 2.0

Every gram matters on race day.

The Race Vest 2.0 is SOAR Running’s lightest and most advanced race vest, engineered for runners who demand maximum performance with minimal weight. Constructed from an ultra-light, highly breathable stretch fabric, it delivers a close-to-body fit that moves naturally without distraction.

Thoughtfully positioned pockets provide quick access to hydration, nutrition, and race-day essentials, while the streamlined design eliminates unnecessary bulk to keep your focus on the run ahead. Whether you’re chasing a personal best in a marathon or tackling an ultra-distance event, the Race Vest 2.0 is built to perform when every second counts.

Designed by runners, tested through racing, and refined for uncompromising performance.

Available in-store and online.

FRAME

Dubai Design District, UAE.

Running.
Performance.
Recovery.

Curated Running Brands.
Home of FRAME Run Club.

Portal® Borders Cargo BeltRedefining what a belt can carry.The Borders Cargo Belt transforms an everyday essential into ...
21/07/2026

Portal® Borders Cargo Belt

Redefining what a belt can carry.

The Borders Cargo Belt transforms an everyday essential into a functional carrying system. Designed with multiple integrated storage compartments, it keeps small everyday items close at hand while maintaining a clean, minimal profile.

Inspired by utility gear and modern exploration, it offers a lightweight alternative to carrying a bag—perfect for keeping your phone, keys, wallet, or energy gels within easy reach. Adjustable, versatile, and thoughtfully engineered, it moves effortlessly between urban environments and outdoor adventures.

Built for those who value freedom of movement, the Borders Cargo Belt reflects PORTAL’s philosophy of creating practical tools for modern explorers.

Available in-store and online.

Goldwin Advanced Light Wide Easy PantsBuilt for movement, refined for everyday life.The Advanced Light Wide Easy Pants c...
20/07/2026

Goldwin Advanced Light Wide Easy Pants

Built for movement, refined for everyday life.

The Advanced Light Wide Easy Pants combine Goldwin’s outdoor expertise with a clean, contemporary silhouette. Made from an exceptionally lightweight technical fabric, they offer excellent breathability, quick-drying performance, and unrestricted comfort throughout the day.

The relaxed wide fit creates effortless movement, while the minimalist design transitions seamlessly from the trail to the city. Functional details remain subtle, allowing performance to take center stage without compromising a refined aesthetic.

Designed for warm climates and active lifestyles, these are the kind of trousers you’ll reach for every day—whether you’re commuting, travelling, or exploring outdoors.

Available in-store and online.

Oakley Eye Jacket™ ReduxSome designs never lose their edge.First introduced in 1994, the Eye Jacket™ challenged conventi...
19/07/2026

Oakley Eye Jacket™ Redux

Some designs never lose their edge.

First introduced in 1994, the Eye Jacket™ challenged conventional eyewear with its bold wraparound silhouette and performance-driven design. Today, the Eye Jacket™ Redux faithfully revives that iconic shape while integrating Oakley’s modern lens technology for enhanced clarity and all-day comfort.

Featuring a lightweight O Matter™ frame, Unobtainium® grip, and Prizm™ Lens Technology, it’s built for movement—whether you’re running through the city, riding beyond it, or simply navigating everyday life.

A true Oakley icon, reimagined for today’s athlete and explorer.

Available in-store and online.

nanamica ナナミカ Open Collar Panama S/S ShirtDesigned for the hottest days of summer, the Open Collar Panama S/S Shirt comb...
19/07/2026

nanamica ナナミカ Open Collar Panama S/S Shirt

Designed for the hottest days of summer, the Open Collar Panama S/S Shirt combines nanamica’s relaxed tailoring with an original Panama fabric made from organic cotton and recycled polyester.

Its textured, mesh-like weave allows air to circulate while reducing contact with the skin, keeping the shirt light, dry, and comfortable throughout the day. Two different yarns create a rich depth of colour, while the relaxed silhouette offers effortless movement whether you’re exploring the city or slowing down after a morning run.

A quiet essential built for warm climates—technical in function, understated in appearance.

Available in-store and online.

Address

Dubai

Opening Hours

Monday 08:00 - 22:00
Tuesday 08:00 - 22:00
Wednesday 08:00 - 22:00
Thursday 08:00 - 22:00
Friday 08:00 - 22:00
Saturday 08:00 - 22:00
Sunday 08:00 - 22:00

Telephone

+97142434258

Website

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