Mohamed Hilal Group

Mohamed Hilal Group Mohamed Hilal Group began with its conceptualization in 2001 as a foundation for the existing passion and obsession for perfumery in three perfume brand.

Mohamed Hilal Group began with its conceptualization in 2001 as a foundation for the existing passion and obsession for perfumery in three perfume brands: Hind Al Oud, Khaltat and Anfasic Dokhoon. Currently we have over 70 shops in the GCC and are always striving for innovation. Each brand is a new and creative expression of different facets of the mind, heart and soul, bringing scents to life with high quality, scentsational top, middle and base notes. From perfumes we have expanded our unique Emirati concepts into Food & Beverage: Milas, Musk and our newest addition, 3rd Avenue. Enjoying food is centered in the Art of designing the aromas within it; scent and taste come together in a natural balance. Behind the scenes of each of our restaurants is a perfumer that knows well how to use scent to turn each bite into a harmony of aromas. Continuing through our creative and innovative process, we are branching out into the luxurious leather goods and luxury chocolate brands. Fashion, creativity and inspiration are always in the forefront of our innovation; Hilal, our luxury leather goods brand, will portray our vision of a sophisticated, exclusive style. Knowledge, love and happiness were all found in the sky. We have always tried to anticipate the fulfillment of our dreams, and the stars were used to guide us. Anwa’ is Mohamed Hilal’s inspiration in the world of chocolate, bringing back the luxury chocolate experience; with deep, rich flavors we will restore what was once food for royalty. Our philosophy is to work diligently and passionately, to build our brands with love, passion, inspiration and happiness. Our goal is to inspire others through our work, to encourage and promote dedication, love and happiness. We welcome you to a uniquely modernized, traditional experience, in which Passion is our Inspiration.

12/08/2026

تطوير بيئة العمل: تحديات الشباب وطموحاتهم

نتحدث في هذا الفيديو عن أهمية التعلم المستمر والطموح في بيئة العمل، ونناقش كيف يمكن للشباب تطوير بيئة العمل من خلال إنشاء مجلس للاقتراحات، ونتطرق إلى التحديات مثل الخوف من اكتساب خبرة خارج المجال، ورغبة الشباب في ساعات عمل مرنة مع إنتاجية أعلى.

تطوير_بيئة_العمل الشباب_والطموح التعلم_المستمر مجلس_الاقتراحات ساعات_عمل_مرنة إنتاجية_أعلى تحديات_الشباب تحفيز_الموظفين

11/08/2026

Leading with Vision and Managing with Purpose: The Dual Role of Great Professionals

We discuss how every professional must learn to lead with vision and manage with purpose. We explore the dual role of being a leader who creates a future destination and a manager who enables people to get there. We highlight five key management focuses: hiring right, giving clear direction, recognizing effort, de-hassling instead of motivating, and helping people play to strengths. We emphasize the shift from viewing employees as direct reports to being their direct support.

09/08/2026

The Phoenix Project Recap: IT DevOps and Business Transformation

We recap our session on The Phoenix Project, a book about IT DevOps that helps businesses win. We discuss Parts Unlimited, a company in chaos, and the main character Bill Palmer, who is appointed VP of IT Operations to run The Phoenix Project. We cover activities like the Kitchens Priority List, where teams prioritized tasks, and reflections on Bill’s first day. We also assigned a self-reflection homework for next week.

31/07/2026

Real Confidence Is Built Through Action and Failure

We talk about how confidence is not something you’re born with but a byproduct of taking action, learning, and growing through failure. We explore how doubting yourself is an opportunity to improve, and how truly confident leaders focus on helping others rather than protecting their ego.

31/07/2026

July 30th
الصداقة في التفاصيل الصغيرة✨

31/07/2026

Building Trust and Community: Insights from Seth Godin’s This Is Marketing

In our last standup, we continued exploring This Is Marketing by Seth Godin and discovered that trust is one of the most valuable assets a brand can build. We learned that while attention can be bought through advertising, trust must be earned through consistency, authenticity, transparency, and delivering on promises. That’s what gives customers the confidence to buy, return, and recommend a brand to others. We also explored the concept of a tribe, a community of people connected by shared beliefs, values, and purpose. Great brands don’t just sell products. They create belonging by listening to their customers, creating meaningful experiences, and giving people a reason to connect with one another. The key takeaway was simple: marketing isn’t about building the biggest audience. It’s about earning trust, creating a community, and making people feel they belong.

24/07/2026

People Don’t Buy Products, They Buy Meaning: Key Insights from This Is Marketing

We talk about how people don’t buy products, they buy meaning, and how great marketing helps customers become who they want to be. We explore semiotics, brand identity, and the power of creating experiences over just telling stories.

13/07/2026

Why People Buy Meaning, Not Products: Key Lessons from Seth Godin’s This Is Marketing

In our last standup, we continued our journey through This Is Marketing by Seth Godin and explored why people don’t simply buy products, they buy meaning. We learned that a product is only a tool. What customers are really buying is the feeling it gives them and the story they tell themselves when they own it. We also discovered that strong brands create status by earning trust and authenticity, not by borrowing someone else’s identity or values. Another key lesson was that attention alone is never enough. Brands must consistently deliver on their promises because trust is built over time and can be lost in a single moment. Finally, we saw that price is not just a number. Its value depends on the story behind it. The key takeaway was simple. People rarely buy with logic alone. They buy stories, emotions, trust, and the meaning a brand creates around its products.

09/07/2026

Argue to Improve, Not to Win

We talk about shifting from a mindset of winning arguments to one of improving through discussion, where the goal is to explore, listen, and learn together for better decisions and stronger relationships.

09/07/2026

This Is Marketing: Serving the Right People Better Than Anyone Else

We explore Seth Godin’s ‘This Is Marketing’ and discover that marketing is about understanding people’s needs, identifying your smallest viable market, and building trust through genuine value. We discuss how brands like Nike, Uber, and Facebook started by serving a specific group before expanding, and emphasize that great marketing isn’t about reaching everyone but serving the right people better than anyone else.

Address

25th Floor, Citadel Tower, Business Bay
Dubai
214721

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