25/05/2022
Sales & Community Building was May’s *Business Resources* focus. We were so very much appreciative that Peta-Gai McLaughlin joined us as our Resident Expert. 💖
Peta-Gai is Founder & CEO of Iridis Cosmetics - 'Makeup Made Simple', she’s known affectionately as PG, as parental guidance is recommended!
She crafted detailed insights using great examples from her business, find them in our group guides - tab 5 'Business Resources', they cover;
❓ SALES – ask allllll the questions
🤩 SALES – Build your Profile!
👭 Building your Community
🛍 Successful Sales Begin In Your Head – Managing Your Mindset
Be sure to read to very end of today's post for a delightful surprise (Thanks PG you're awesome! 💋 💋)
𝘼𝘽𝙊𝙐𝙏 𝙋𝙀𝙏𝘼-𝙂𝘼𝙄 𝙈𝘾𝙇𝘼𝙐𝙂𝙃𝙇𝙄𝙉
With 28 years experience in makeup, Peta-Gai McLaughlin is the Founder, CEO and Principal Hair & Makeup Artist of Iridis Cosmetics. PG is impassioned by magic that happens with a great makeover - when women and teens see their external beauty reflected internally. She loves seeing how makeup can highlight a person’s worth, their unique talents and increase their self-esteem and confidence. Highlighting this sense of self worth, Peta-Gai designed Iridis to use the power of makeup to teach her clients how to identify their characteristics that make them feel most beautiful, and how to enhance those features with makeup.
A former financial services lawyer of 17 years, PG envisioned the idea & ethos of her makeup brand in 2008, just as the Global Financial Crisis was in full swing. Whilst working as a lawyer, running a $90 Million super fund, she set about creating her business. Four years in, she built her business after hours, and finally quit law to run Iridis in 2015. At that point, her team grew from 3 Makeup Artists to 15!
She has sold $3M + of her products, built a loyal and committed community in the inner west and nationally, thanks to her team of Makeup Artists teaching the Iridis way. PG didn’t let covid stop her, and made the strategic move of introducing beauty services and a skincare affiliation with the brand, as well as further expansion with The Iridis Academy and eCourses.
For more info head to:
www.iridis.com.au
On insta: