14/07/2026
Going to Life Instyle Melbourne this year? 👋
Come and visit the Whola stand #2210 to discover some of Australia’s favourite wholesale brands, all in one place.
Swipe through to meet the brands you’ll find at our stand →
New here? Here’s why retailers love buying with Whola ✨
Meet Ceres Life 🤍
Effortless outfit solutions, responsibly designed in Australia.
Ceres Life takes the guesswork out of effortless style, creating timeless wardrobe essentials inspired by the latest trends and made for everyday living.
Anchored in premium denim and designed with comfort in mind, their relaxed approach to dressing is iconically Australian - easy to wear, season after season.
A Better Fit. For Life.
Meet Etikette Candles 🌿
Inspired by ocean sprays, smoky campfires, winding bush tracks. Etikette shares the stories of the Australian landscape through the power of scent and memories.
Lovingly handcrafted on Peramangk and Kaurna Country in the Adelaide Hills, every fragrance is designed to capture a memory, evoke a feeling and tell a story of place.
As a Trace accredited carbon positive organisation, Etikette is committed to creating beautiful products while caring for the environment we call home.
Meet Novo Shoes 👠
Step into your most successful season & store yet.
From everyday essentials to trend led styles your customers will love, Novo Shoes offers an extensive range designed to drive traffic, increase sell through and deliver strong retail margins.
More styles. More customers. More margin.
Meet Palas Jewellery ✨
Jewellery with meaning - to collect, inspire and share.
Handcrafted with heart, Palas creates beautiful jewellery that perfectly balances fashion, sentiment and quality.
Designed for the modern gift giver, their collections feature elevated packaging, accessible price points and strong retail margins - making them ideal for counter displays, gifting destinations and online stores.
Beautiful pieces your customers will love to give, receive and treasure.
Meet Two Fold Denim 💙
Denim with depth.
Designed in Australia, crafted with integrity and made for real life, Two Fold believes great denim should flatter, feel incredible and stand the te
