25/08/2026
Did you know that literally the SECOND we have something, we no longer want it?!
Psychologically this is because when we buy things (especially online) it puts our brain into a dopamine cycle. By the time they’ve arrived at the door, the dopamine wears off, and we loose that excited feeling.
Turns out it was never the new clothes we wanted but the rush of buying them. We were anticipating a reward, which is always better than the actual reward itself.
Wild.
Read more on our Substack, The Dirt, linked in our bio.