Luup

07/06/2026

31/05/2026

It’s big(her) things 2026.
And it’s well underway.

28/04/2026

The abject joy is palpable.

Not sure how this level of camera exuberance has been achieved but I can only imagine that it is because is a photographer with exceptional Bring Out The Glow In Everyone skills.

And .tiger milk are not only:
> our favourite milk
> local Mt Martha legends
> the high protein, low-enviro-impact choice

….but also kind enough to let me post this shot.

Next step: these smiles plus aprons when I reappear like the chaos genie we all know I am.

Also of course I’m joking: love these girls and the energy they bring to all day every day. The apron thing - well that’s for another day.

19/04/2026

Luup is a business that genuinely gives a s**t.
And other big thoughts on a sunny Monday.

01/04/2026

Easter. We made it.

When to catch Luup.
Every Easter day.
In one handy post.

30/03/2026

For anyone who has ever plotted to launch a business (even if you didn’t end up doing it) what was the hardest part?

17/03/2026

Have you ever parented a child and realised that, over time, the not-great things that happen to them are actually the best foundations for the next bits?

Well this is just like that.
Only for adults doing business.
Because who is musing on life lessons when there are fires to quell, names to take and new plans to wedge into the 5 year plans?

Me.
Hi.
It’s me.

06/03/2026

Are we Patagonia yet?
Ha! We (really do) wish.

Yves Chouniard was one of the first employers to understand that childcare at a head office = settled, focused, productive female staff.

That people are not just working for the money, they’re working for purpose. For satisfaction. For growth.

That staff supported by their employer to chase their side hustles and side activism were the best staff.

Let My People Go Surfing is the guidebook.

Valuing our people. Really valuing our people - not just saying it - is the Luup goal.