Project Flock

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Northcote, VIC
Project Flock

We are Project Flock. Our vision is to enable safer and more positive interactions between people out on our public roads and paths. Together we are stronger!

02/01/2026

Happy New Year!

We’re thrilled to kick off 2026 with some big news…

We’ve been a little quiet of late because behind the scenes we’ve been busy planning the future of the Flock.

Project Flock was born from a deep love of cycling and a desire to highlight humans who ride. After an incredible journey launching the venture, Tim and Marie have called in some help to take the next step.

We’re delighted to announce that we’ve been working closely with Adam Lana who will carry Flock’s vision forward. Adam has designed a dynamic new growth strategy that ensures we continue to deliver innovative products while putting cycling advocacy at the very heart of what we do.

We’re deepening our commitment to community, bikes and inspiring more people to ride, everywhere.

As we embark on this exciting phase, we’re opening expressions of interest for investors and partners who share our passion for better cities and a more sustainable cycling future. If you want to be part of the next stage of Flock’s journey, we’d love to hear from you—please reach out via [email protected]

Stay tuned for more updates on our products and community. Thank you for riding with us as we pedal towards a better future!

Ride safe,

Tim, Marie & Adam

13/02/2025

This month, Project Flock is celebrating the HUMANS behind the lumens 💡🚴 with our Giveaway!

We’ve teamed up with some of the best brands in cycling to craft the Ultimate Repair Kit worth over $500…

🎁 1 x Flock Light (Made in Melbourne)

🎁 1 x Plan B Micron Saddle Bag (Made in Melbourne)

🎁 1 x nanoFumpa Rechargeable Bike Pump (Made in Melbourne)

🎁 1 x Italian Army Knife - Nove (Made in USA)

🎁 1 x Tubeless Repair Kit Racer Pro (Made in USA)

HOW TO ENTER:

1️⃣ Tag a friend - anyone you think has a story to share, or could use a new repair kit!

2️⃣ Take a photo or a video of you and your bike (and your Flock Light if you have one). Tell us why riding your bike is so important to you.

3️⃣ Share in Instagram - tag and use the hashtag to make your entry official.

Make sure you Follow for updates!

NOT comfortable sharing on instagram? That’s OK, see the link in bio.

DATES TO KNOW:

⏳ Competition ends: Thursday 27th February, 9pm AEDT

🏆 Winners announced: Wednesday 5th March

Let’s celebrate the humans behind the lights. Get creative, tell your story, and you could win big! 🚴✨

💡 Remember to Tag a friend who needs to enter!

13/01/2025

The biggest Flockin’ bike party in AUS is almost here and we are FLOCKED & FLOADED!

Jan 22 - Wednesday
Gravel Ride by starting at
Depart 7am / 3hr / 46km / 770m

Jan 23 - Thursday
Pop-up Shop
From 11am until 3pm
Will be rolling out with at 3pm.

Jan 24 - Friday
Maker Show
11am - 5pm / Tour Down Under Village
Come say hi 👋🏼

If you are in Adelaide for the event come and say hi and come for a ride. If you live in Adelaide this is your chance to come and check out the Flock Light.

16/09/2024

Hey there Sydney-based Flockers! Rapha Clubhouse Sydney is hosting a Project Flock Meet and Greet this Thursday 19th September from 6pm…

If you’re keen to chat all things road safety, Flock Lights or you just want to drop in for a drink and a mingle, come down and say hi! We’ll also have the newly released Baum DBM on display on the night. Hope to see you there!

26/07/2024

Even the most vigilant motorists would struggle to identify the cyclist in this scene…

Would it be so radical if we developed safety lighting systems that made it easier, not harder for us to recognise each other on the road?

25/06/2024

.bike is just around the bend - hope you can join us for excite and a velodrome full of bike.

MADE Bike Australia
Fri 28 June | 3pm-9pm
Sat 29 June | 10am-4pm
Darebin International Sports Centre (DISC)

Tickets available from or $20 at the door.

Brews by
Coffee by

09/05/2024

LETS FLOCKIN CELEBRATE! 🥳👏🦅🚨

Please join us on the Thursday, 16th May at , Collingwood, Melbourne from 6-9pm to celebrate the launch of the Flock Light… tickets in bio ✌️😎

Come soak up the celebration of this milestone that will help keep riders visible and light up legs all around the world! Not only will there be some beer & pizza on offer but you’ll also get the chance to learn more about the journey and take part in a Q&A with the Project Flock co-founders…

Of course they’ll be a bunch of Flock Lights available to purchase on the night! It’s going to be a night to Flockin’ remember, don’t miss out!

06/05/2024

A big thankyou to all the Flock Pilots who shared their experiences with the lights during the testing phase 🚨🦅

Your feedback has helped refine our designs and build a product we are super stoked with 👏

Only 2 days until dispatch! Lock your Flock Light in now

04/01/2024

If you’re one of the 800+ people that have either backed us on Kickstarter or placed a pre-order on our website…

On Friday, 12th Jan we are opening up a bid for 30 lucky Flockers to get the chance to score one of our Pre-production Flock Light samples absolutely FREE!

More details to follow, keep an eye on that email inbox…

01/01/2024

Words will only describe so much when it comes to how excited we are for 2024…

Happy FLOCKIN’ New Year! 2024 is going to be an exciting one because the Flock Light is going to finally drop…

We’re kicking things off with Tour Down Under and then it’s a busy schedule between production and spreading the word of Project Flock across the world until our official launch! More details soon 😎🍻

22/11/2023

Flocking hell! I don’t know about everybody else but we’re doing RED Friday.

Big discounts on a Flock Light Pre-order from this friday for 4 days only, details to come. There will be limited slots available in our first delivery next year!

Address

Northcote, VIC
3070

Website

http://projectflock.cc/

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