Primp The Label

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Primp The Label Welcome to Primp The Label! We are a Barossa Valley based store and online women’s fashion boutique.

Primp the Label is your go-to for easy, affordable fashion made for real life. 🤎

✨ Easy, wearable styles
👗 Sizes 6–20
🤎 Affordable fashion for everyday women
📍 Shop with us in Tanunda, SA
🛍️ Online Australia-wide Having grown up in the beautiful Barossa Valley and in recent years started our own families, our objectives for Primp's 2017 launch were clear. We simply wanted to share and make available some of the styles we love to wear as busy mums and show that dressing with style doesn’t have to be expensive! Our range will take you from work, to school pick up, to a Sunday picnic in the park. We have a strong focus on providing a timeless collection of good quality basics (along with a few special pieces!) in classic colour palettes, all at affordable prices. If you have any questions or if we can assist you in any way, please contact us [email protected]

We hope you love our collection as much as we do!

Well HELLO, gorgeous! 😍💃Our bestselling dress is back in a bold new print and we are OBSESSED! 💖Meet the Maya Dress – ea...
11/10/2026

Well HELLO, gorgeous! 😍💃

Our bestselling dress is back in a bold new print and we are OBSESSED! 💖

Meet the Maya Dress – easy to wear, effortlessly fabulous and bringing ALL the fun! 🌸✨

Same style you love, fresh new look… and we have a feeling she won’t hang around long! 🛍️💕

ONE bestseller. THREE outfits. Endless ways to wear her. 🔥The pants you’ll reach for on repeat — easy, flattering and en...
24/09/2026

ONE bestseller. THREE outfits. Endless ways to wear her. 🔥

The pants you’ll reach for on repeat — easy, flattering and endlessly wearable. Dress them down with stripes and slides, go tonal for an effortless everyday look, or add a blazer when you want to feel a little more polished.

Same Paris Pants. Three completely different moods. ✨

Which are you choosing — 1, 2 or 3? Tell us below 👇

21/09/2026

Our gorgeous new Fleur print, in a skirt style we KNOW you love 💙🌼

She’s floaty, flattering and basically begging to be worn on a sunny day ☀️

Tank. Slides. Fleur. Done.

Sizes 6-20

Meet your new layering essential 🤎🤍The Jesse Reversible Tank gives you two necklines in one — wear it your way, dependin...
17/09/2026

Meet your new layering essential 🤎🤍

The Jesse Reversible Tank gives you two necklines in one — wear it your way, depending on the outfit (or the mood). Soft, flattering and ridiculously easy to style, she’s the kind of basic you’ll reach for again and again.

Perfect tucked into denim, layered under a blazer or worn solo as the weather warms up.

Two necklines. One tank. Endless outfits. ✨

This combo is doing all the work and we’re taking all the credit 😏Blake Tee + Mia Jeans + Brooklyn Blazer + Binky Slides...
08/09/2026

This combo is doing all the work and we’re taking all the credit 😏

Blake Tee + Mia Jeans + Brooklyn Blazer + Binky Slides = the easiest little outfit equation we’ve ever solved.

Cute enough for lunch, comfy enough for a full day of running around, and the blazer says “yes, I absolutely planned this outfit.” 😂

Add sunnies and gold hoops and you’re OUT THE DOOR. 🤎

Consider this your sign to add a little espresso to your shoedrobe ☕️😏Our Goodsole Sneakers in Coffee have officially en...
04/09/2026

Consider this your sign to add a little espresso to your shoedrobe ☕️😏

Our Goodsole Sneakers in Coffee have officially entered the chat… and we’re a little obsessed.

Chocolatey suede ✔️
Retro vibes ✔️
Goes with basically EVERYTHING ✔️
Makes your outfit 87% cooler ✔️

Jeans, dresses, skirts — chuck ’em on and off you go!

Address

1/63-67 Murray Street
Tanunda, SA
5352

Opening Hours

Monday 9:30am - 4pm
Tuesday 9:30am - 4pm
Wednesday 9:30am - 4pm
Thursday 9:30am - 4pm
Friday 9:30am - 4pm
Saturday 9:30am - 4pm
Sunday 10am - 2pm

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