02/28/2026
๐๐ต๐ฎ๐ ๐๐ฃ๐ง ๐ฅ๐ผ๐ฎ๐๐๐ ๐ ๐ฒ
โKimberley, you tweak captions more times than most people proofread their wills, and somehow still pretend it was โjust a quick post.โโ
โYou say โIโll just post this and be done,โ and three existential brand identity crises later youโre still rearranging commas like they personally betrayed you.โ
โKimberley, you donโt overthink things, you put them through a full committee review, a brand audit, and a spiritual discernment process before posting to Instagram.โ
โKimberley, youโll say โIโm keeping it simple this time,โ then build a backstory, a mission statement, and a three-post content arc for a wine tag.โ
โIf you share this online, just make sure you donโt spend 45 minutes tweaking the caption before you post it.โ
I said Iโd try to contain myself.
โContain yourself? Kimberley, youโre about to open Notes, draft three versions, poll your inner committee, adjust the line spacing, and then say, โOkay THIS is the final final.โโ
Sigh, he does know me.
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