08/15/2022
A bit of film history: on this date in 1975, "The Rocky Horror Picture Show" was released in the UK.
The film opened in the United Kingdom at Rialto Theater in London, and in the United States on 26 September at the UA Westwood in Los Angeles, California. It did well at that location, but not elsewhere. Before the midnight screenings' success, the film was withdrawn from its eight opening cities due to very small audiences, and its planned New York City opening on Halloween night was cancelled. Fox re-released the film around college campuses on a double-bill with another rock music film parody, Brian De Palma's "Phantom of the Paradise" (1974), but again it drew small audiences.
With "Pink Flamingos" (1972) and "Re**er Madness" (1936) making money in midnight showings nationwide, a Fox executive, Tim Deegan, was able to talk distributors into midnight screenings, starting in New York City on April Fools' Day of 1976. "The Rocky Horror Picture Show" helped shape conditions of cult film's transition from art-house to grind-house style. The film developed a cult following in 1976 at the Waverly Theatre in New York, which developed into a standardised ritual. According to J. Hoberman, author of "Midnight Movies", it was after five months into the film's midnight run when lines began to be shouted by the audience.
The film is considered to be the longest-running release in film history. It has never been pulled by 20th Century Fox from its original 1975 release, and it continues to play in cinemas.