10/17/2026
I got to stop by the Purple Carrot this week and ngl, it's still so surreal seeing Sweet Wild's Overnight Oats on their shelves. 🥹
Like, I made this in my kitchen. Now it's sitting next to brands I look up to.
Here's what nobody tells you about starting a small business: it's not the big wins that keep you going, it's the tiny proof-of-concept moments like this one. A stranger picking up your product. A shelf with your name on it. A text from a friend who spotted you somewhere you didn't even know you'd landed.
Burnout is real. The late nights are real. But nothing, and I mean nothing, drives you harder than watching "new goal" turn into "new reality." Every small win just makes the next one feel possible.
So if you're in the grind right now building something from scratch: keep going. You don't see the shelf yet, but it's coming.
