09/27/2026
📣Five fun facts about Crush that will surprise you! 📣
1. The women on the front of the “Women of the World” (WOW) bag represent women from all around the world. If you look closely, you’ll notice the profiles are all very different. We chose not to use skin colour because we don’t want to put anybody in a box. 💃🏽💃🏼💃🏼💃🏻
2. The name and concept of Crush came to me in 2023 while I was driving, listening to Tony Robbins interview with the founders of Boom Chicka Pop. I pulled over on the side of the highway, called a friend and told her what just happened. Eight months later Crush Coffee Co was born and the bags were on shelves. 🚀
3. I didn’t know that coffee literally grew on trees until I launched Crush. The bean is actually a seed of a fruit they call a cherry - it looks a lot like a cherry. Who knew! I ended up picking coffee off of trees when I was in Guatemala this year. It was such a beautiful experience. 🍒
4. I actually disliked coffee until I became a high school teacher in 2000 and found myself drinking it all day every day. Now I’m so obsessed that I started a coffee company. ☕️
5. I launched Crush because I saw a gap in marketing and representation of coffee. I would walk down coffee aisles and see boring brown paper bags with black and white labels, black bags, grey bags, blue bags with masculine images and think, “why isn’t there a pretty pink bag that speaks to women because if there was I’d buy it!” So, I created it myself. That’s where the pink bag concept came from. True story.💗
Now Crush is on shelves and in the largest grocery store in Canada. 🇨🇦 We are ready to grow across Canada and into the US 🇺🇸and baby, we will!
Join us on the journey! And, purchase Crush Coffee. When you do you support women all around the world from local, to national, to global! That is the kinda impact we are here to make!
The taste of the coffee and the branding are curated for women. You are our WHY!
Tell us what you love most about this mission - we’d love to know!
Romy
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