23/08/2026
The next camping-kitchen customer may never buy an RV
The Outdoor Industry Association reports that 42.3 million Americans camped close to a vehicle in 2025. That audience includes people arriving in hatchbacks, crossovers, pickups and vans—not only owners of purpose-built motorhomes.
For product teams, this changes the brief. Folded size matters. So do the lifting path, loaded weight, setup time and the amount of usable storage left after every table, basin and cooking part has been packed.
The opportunity is moving closer to the vehicle, but the product still has to work when it comes out of the vehicle.
Our latest market view looks at what this means for outdoor brands and distributors:
https://www.intecamp.com/Outdoor-Camping-Kitchen-Trends-in-Europe-and-North-America-for-2026-2027-id06535535.html