01/02/2026
Looking Back at the Growth Milestones from 2022 to 2024: TUTUMOKEY’s Rapid Development Phase
From 2022 to 2024, TUTUMOKEY underwent a critical phase of rapid growth. Through the strong promotion and development efforts of Guangzhou Jizuo (极作) Cultural Creativity Co., Ltd., and IP founder Jano.X, TUTUMOKEY completed its transformation from zero to one in just two to three years, becoming a highly promising trendy art IP brand.
The Dream Takes Off: The Birth and Growth of TUTUMOKEY
TUTUMOKEY 兔极猴 was born in 2022, created by Jano.X (Artistic name: "徐菲", Original name: "徐金茂"), the founder of Guangzhou Jizuo (极作) Cultural Creativity and a contemporary artist. This trendy art IP quickly captured public attention with its unique "rabbit-monkey hybrid" creative image. The inspiration behind TUTUMOKEY comes from the Chinese Eastern philosophy of "Taiji Duality," blending the rabbit's gentle and docile nature with the monkey's active and wild spirit. It reflects the core idea of "opposing forces coexisting and merging," while expressing an artistic personality marked by "internal conflict and contradiction." This unique concept not only gives TUTUMOKEY high recognizability but also imbues it with profound cultural significance and artistic value. By presenting traditional Chinese artistic ideas through modern, trendy visuals, TUTUMOKEY effectively connects with a new generation of young audiences, promoting the essence of Chinese traditional art culture. Through diverse and innovative methods, it pushes Chinese artistic culture onto the global stage.
The Heart of Jizuo (极作) Cultural Creativity, The Soul of TUTUMOKEY: "JanoX"
As the founder of both Guangzhou Jizuo (极作) Cultural Creativity and TUTUMOKEY, JanoX has demonstrated exceptional multi-disciplinary innovation and cross-industry collaboration capabilities in the cultural and creative field. With over twenty years of experience in visual creativity, he has served as the Art Creative Director for several renowned international 4A advertising agencies, earning numerous creative awards and accumulating extensive industry resources and expertise. Under Jano.X’s leadership, TUTUMOKEY achieved remarkable results in the IP industry and domestic market within just two years, emerging as a shining star in the trendy art domain. He guided TUTUMOKEY from obscurity to the forefront of the trendy toy and art scene.
Innovative Development Strategies: The Wings of TUTUMOKEY’s Soaring Success
"Guangzhou Jizuo (极作) Cultural Creativity" serves as the main body and core force behind TUTUMOKEY’s overall IP operations. Leveraging years of professional brand incubation experience and rich commercial operation expertise, it has injected substantial strength into TUTUMOKEY’s development. Jizuo (极作) Cultural Creativity has demonstrated outstanding capabilities in planning, creation, and marketing within the cultural and creative field. Through diversified creative content and innovative business collaboration models, it has driven TUTUMOKEY’s rapid growth.
Strategic Layout 1 - Dual Online and Offline Promotion:
Through large-scale events and exhibitions, Jizuo (极作) attracts more traffic, allowing fans to interact, take photos, and share experiences, thereby expanding IP exposure, enhancing fan loyalty, and attracting more business opportunities and media attention. Online, Jizuo (极作) uses a full-internet, multi-platform promotional strategy, widely disseminating TUTUMOKEY’s content across mainstream media platforms to increase its fan base and visibility, further boosting the IP’s brand recognition and popularity.
Strategic Layout 2 - Art Gallery Exhibitions and Brand Collaborations:
Jizuo (极作) collaborates with art galleries and high-end commercial brands to host TUTUMOKEY art exhibitions and commercial events, elevating its artistic quality and IP brand value.
Strategic Layout 3 - Brand Collaborations and Licensing:
Through licensing partnerships, Jizuo (极作) extends TUTUMOKEY’s product range, leveraging brand channels and promotional resources to rapidly enhance TUTUMOKEY’s recognition and expand its market influence.
Strategic Layout 4 - Digital Art and AI Innovation:
Jizuo (极作) integrates AI technology into TUTUMOKEY’s cultural and creative products and toys, offering users fun and novel experiences. It also actively employs AR virtual reality technology to develop diversified interactive content, enriching user experiences.
Guangzhou Jizuo (极作) Cultural Creativity will continue to focus on TUTUMOKEY’s core sectors—contemporary art paintings, trendy toys, art sculptures, and fashion—and gradually expand into Web3 metaverse, animation, digital AI art, trendy home decor, and light catering. By participating in innovative cross-industry collaborations and art exhibitions, it aims to become a significant force in the global trendy art field. Under Jizuo (极作)’s efforts, TUTUMOKEY is steadily advancing toward diversification, internationalization, and innovation.
JanoX’s Journey of Dreams: TUTUMOKEY’s Legendary Milestone from 0 to 1
In October 2011, a bold idea began to take shape in JanoX’s mind: to create a super IP for China. Thus, the concept of TUTUMOKEY began to form, marking the start of an extraordinary journey.
In January 2022, after months of intense brainstorming and refinement, the initial version of TUTUMOKEY’s character design was finalized, officially launching the dream of creating a Chinese super IP.
In February 2022, Jano.X (徐金茂) founded Guangzhou Jizuo (极作) Cultural Creativity Co., Ltd., assembling a core creative team to incubate and produce more TUTUMOKEY content, successfully registering related intellectual property rights.
From February to May 2022, the team worked on detailed character settings and storylines for TUTUMOKEY, continuously creating thematic artwork, including zodiac-themed illustrations, cat-themed art, story-based illustrations, animated GIFs, trendy art pieces, and digital art.
In June 2022, TUTUMOKEY collaborated with SJLAB, a trendy hat brand, to develop fashionable baseball caps, marking a crucial step toward commercialization.
In July 2022, TUTUMOKEY released a series of digital artworks on major digital art collection platforms. Each release sold out quickly, gaining immense popularity among collectors.
In August 2022, TUTUMOKEY’s 3D figurine design was completed, featuring various artistic-themed paint jobs, enriching its 3D representation.
In September 2022, "Guangzhou Jizuo (极作) Cultural Creativity" partnered with "Full Marks Diary" to develop TUTUMOKEY-branded toothpaste products, expanding its presence in lifestyle goods.
In October 2022, after months of effort, TUTUMOKEY’s NFT project completed 10,000 unique digital artworks. Plans for exhibitions and promotions were underway to showcase TUTUMOKEY’s charm to a broader audience.
In November 2022, TUTUMOKEY’s NFT project collaborated with Shanghai Xintiandi Commercial Real Estate to host a digital art promotion event. Through brand collaborations, TUTUMOKEY partnered with ten renowned brands—including Birdie Coffee, CASETiFY, DENHAM Jeans, Mithworld Gallery, YuriTan Jewelry, Emack & Bolio’s Ice Cream, Supermonkey Gym, "Bloat Factory" Bakery, "No Sugar" Desserts, and Cyan Lingerie—achieving IP-driven brand marketing.
In December 2022, TUTUMOKEY collaborated with "XCOM AiKe," a well-known frisbee brand, to develop trendy art frisbees, further expanding its cross-industry collaborations.
In January 2023, TUTUMOKEY’s grand exhibition debuted at Shanghai Xintiandi Fashion Plaza, showcasing a 5-meter-high TUTUMOKEY sculpture that became a citywide attraction. The exhibition lasted two years, significantly increasing TUTUMOKEY’s exposure and popularity. A mural exhibition and DIY graffiti workshops further engaged fans.
In February 2023, after multiple rounds of prototyping and supervision by Jano.X, TUTUMOKEY’s 40cm figurine was completed. Meanwhile, a POP-UP concept store plan was developed.
In March 2023, Guangzhou Jizuo (极作) partnered with "Shanghai Threeke Brand Company" to participate in the 2023 China Business Innovation Festival, expanding TUTUMOKEY’s recognition.
In April 2023, "Guangzhou Jizuo (极作)" collaborated with "Foshan ALEX Clothing" to develop TUTUMOKEY-branded apparel, expanding its fashion line.
In late April 2023, TUTUMOKEY entered the final evaluation phase of an international design award competition.
In May 2023, Jano.X partnered with Lam, and "Guangzhou Jizuo (极作)" collaborated with "Dongguan Huatai Toys" to develop trendy toys, expanding its toy line.
In late May 2023, "Guangzhou Jizuo (极作)" launched TUTUMOKEY’s AR virtual products on "Tmall Digital Space" and participated in Hangzhou’s "U Design Week."
In June 2023, "Guangzhou Jizuo (极作)" collaborated with "Hangzhou Cang Art Museum" to exhibit TUTUMOKEY’s digital art and collectibles.
In July 2023, Huatai Toys and Guangzhou Jizuo (极作) showcased prototype toys and clothing samples at the 13th China International Animation Expo. CCTV featured TUTUMOKEY’s development prospects during the event.
In August 2023, TUTUMOKEY exhibited sculptural works at the Guangzhou Art Exhibition, with a 2-meter-tall plush sculpture becoming a highlight.
In late August 2023, ALEX Clothing’s first TUTUMOKEY apparel line debuted at the Hong Kong-Shenzhen Maker Culture Festival. Simultaneously, Huatai Toys and TUTUMOKEY participated in the Dongguan Super Dimensional Exhibition, drawing crowds with cosplay shows.
In September 2023, after months of meticulous crafting, TUTUMOKEY’s first limited-edition 18cm figurines went on sale. Simultaneously, a 70cm art statue prototype was being supervised.
In October 2023, "Guangzhou Jizuo (极作) Jano.X" signed with "Shanghai HOW Art Museum" for TUTUMOKEY’s art collectibles and participated in the T&ARTCON Shanghai Trendy Art Fair.
In November 2023, Jano.X attended the Beijing launch of China Anime Network, signing as a collaborative IP artist, laying a solid foundation for TUTUMOKEY’s anime development.
In December 2023, Guangzhou Jizuo (极作) partnered with overseas blockchain gaming teams to develop TUTUMOKEY’s 3D virtual world game concept, marking its entry into the metaverse.
In January 2024, Huatai Toys partnered with TUTUMOKEY for the Houjie Half Marathon, setting up themed supply stations and sponsoring runners’ gear, expanding its reach in sports and charity.
In February 2024, TUTUMOKEY won the "French Design Award - Gold," receiving international acclaim for its design excellence.
In March 2024, TUTUMOKEY earned the prestigious "American MUSE Design Award - Platinum," further proving its global design achievements.
In April 2024, "Guangzhou Jizuo (极作)" collaborated with "White Daydream AR Social Platform" to develop TUTUMOKEY’s AR digital collectibles, stickers, and emojis, enhancing user engagement.
In May 2024, TUTUMOKEY’s booth stood out at the IBTE Guangzhou Collectible Toy Exhibition, attracting numerous enthusiasts.
In June 2024, "Guangzhou Jizuo (极作)" partnered with "Digital Silk Road" to make TUTUMOKEY its IP ambassador, expanding its international cultural influence.
In July 2024, TUTUMOKEY participated in the "Flower Youth National Trend Exhibition," blending tradition with modernity.
In August 2024, IKEA invited TUTUMOKEY to its trendy illustration art festival, showcasing 70cm art statues in a crossover exhibition.
In August 2024, Dongguan Jizuo (极作) Cultural Creativity Co., Ltd. was established, with Huatai Toys’ Lam and Guangzhou Jizuo (极作)’s Jano.X forming a partnership to develop TUTUMOKEY’s toy brand.
In September 2024, "Guangzhou Jizuo (极作)" collaborated with "FEYERT Watches" to develop a TUTUMOKEY-themed watch line.
In late September 2024, TUTUMOKEY won the "Top 10 IP Award" at the Lingnan Water Town International Anime Week, further boosting its industry recognition.
In October 2024, TUTUMOKEY’s red-themed booth at ACTIF2024 attracted significant attention and business opportunities. It also won the "Top 10 Trendy Artworks" award based on public voting.
In October 2024, TUTUMOKEY launched a themed metro train in Dongguan, delighting passengers with its vibrant designs.
In November 2024, Jano.X prepared multiple large-scale sculpture exhibitions and personally oversaw the creation of an 8.5-meter TUTUMOKEY sculpture.
In late November 2024, "Guangzhou Jizuo (极作)" partnered with "UOVAMETA Shanghai" under Yuanlong Yato Group for a strategic collaboration, launching a digital collectible blind box on Alibaba’s "Whale Explore" platform, which sold out instantly.
In early December 2024, Dongguan Jizuo (极作) attended the "HiFunny World Collectible Toy and Anime Industry Week," collaborating with Italian comic artist Federico Carlo Ferniani on a limited-edition collectible, blending European boldness with TUTUMOKEY’s essence.
In late December 2024, TUTUMOKEY participated in a Lamborghini crossover event at Shanghai Suhe Bay MIXC, where Jano.X’s "Lamborghini TTM Demon Child" collectible gained immense popularity, significantly boosting TUTUMOKEY’s recognition and IP value.
By the end of December 2024, TUTUMOKEY’s 8.5-meter-tall landmark sculpture was installed in Dongguan, China’s "Capital of Collectible Toys," establishing a long-term collaboration with Houjie Times Commercial Real Estate for art and commerce integration.
In January 2025, "Guangzhou Jizuo (极作)" collaborated with Wanda Properties to host a large-scale New Year’s exhibition, attracting over 200,000 visitors. A 10-meter-tall TUTUMOKEY sculpture became the centerpiece, further proving its rapid fanbase growth and IP value.
TUTUMOKEY’s journey continues, bringing new surprises and challenges every day. In the near future, with the efforts of the Jizuo (极作) team, TUTUMOKEY will become a true super IP, reaching every corner of the world.
(Interview: Guangdong Cultural Creativity Society / Editor: Jing Bang)
TUTUMOKEY 兔极猴 ©JANO.X - Guangzhou Jizuo (极作) Cultural Creativity All Rights Reserved.
#兔极猴 #潮玩 #潮流 #艺术潮玩
中文版:
回顾2022年至2024年成长印记,是TUTUMOKEY迅速发展的关键阶段。广州极作文化创意有限公司及IP创始人Jano.X,通过大力推广与发展,让TUTUMOKEY在短短两三年内完成了从0到1的蜕变,成为极具潜力的优秀潮流艺术IP品牌。
梦想启航,TUTUMOKEY诞生至成长。
TUTUMOKEY兔极猴诞生于2022年,由广州极作文创的创始人兼潮流艺术家Jano.X(艺名:徐菲,原名:徐金茂)倾力打造。这一潮流艺术IP以其独特的“亦兔亦猴”创意形象迅速吸引了大众的目光。TUTUMOKEY的创作灵感来源于中国东方文化中的“太极双生”理念,将兔之阴柔温顺与猴之活跃野性巧妙融合,展现出一种“阴阳对立而又相互融合”的核心思想,同时以表达一种“矛盾纠结”的人格艺术。这独特的创意不仅赋予了TUTUMOKEY极高的辨识度,更使其蕴含了深厚的文化内涵和艺术价值。TUTUMOKEY通过新潮的艺术视觉进行呈现,使得其内容更容易被新时代的年轻受众所接受,从而能够有效地传播中国传统艺术文化的思想和内涵。运用多元化的潮流艺术方式,推动中国艺术文化迈向世界舞台。
极作文创之心,TUTUMOKEY之魂:“JanoX”.
JanoX作为广州极作文创和TUTUMOKEY的创始人,他在文化创意领域展现了卓越的多元创新能力和跨界合作思维。凭借二十多年的视觉创意经验,曾担任多家知名国际4A广告公司的艺术创意总监,并荣获多项创意大奖,积累了丰富的行业资源和专业能力。TUTUMOKEY在Jano.X的主理下,短短两年时间在IP行业发展和国内市场取得了显著成果,成为潮流艺术领域的一颗耀眼新星。并引领TUTUMOKEY从默默无闻走向潮玩潮流艺术的前沿。
创新的发展布局,是TUTUMOKEY腾飞之翼。
“广州极作文创”作为TUTUMOKEY整体IP运营的主体和核心力量,以其多年的专业品牌孵化能力和丰富的品牌商业运作经验,为TUTUMOKEY的与发展注入了坚实的力量。极作文创在文化创意领域的策划、创作、和市场推广方面展现出卓越的实力,通过多元化的创意内容和创新的商业合作模式,推动了TUTUMOKEY的迅速成长。
战略布局1-线上线下双效推广传播:通过大型活动与展览吸引更多流量和展览让粉丝互动体验和打卡分享转发,也扩大了IP传播量和提升粉丝忠诚度及黏性,同时吸引更多商业机会和媒体的关注。线上以全互联网全媒体推广布局的方式,通过各类主流媒体平台广泛推广传播TUTUMOKEY的内容,增加TUTUMOKEY的粉丝量和关注,进一步提升IP品牌的知名度和热度。
战略布局2-美术馆艺术展与商业活动联名合作:极作文创通过美术馆艺术机构与高端商业的合作,举办TUTUMOKEY艺术展览和商业活动,提升更高质的艺术调性和IP品牌价值。
战略布局3-知名品牌商品联名和授权:极作文创通过品牌联名或授权合作延展更多TUTUMOKEY的商品,使其能够借助品牌渠道和宣传资源,快速提升TUTUMOKEY的知名度和拓展了IP的市场影响力。
战略布局4-艺术数字化与AI技术的创新应用:极作文创运用AI技术为TUTUMOKEY文创和潮玩玩具产品注入活力。为用户提供更加有趣和新颖的体验。同时也积极运用AR虚拟现实技术,开发多元化的互动内容,丰富用户的体验感。
广州极作文创将持续深耕TUTUMOKEY核心板块的内容:潮流艺术画、潮玩玩具和艺术雕塑、服装服饰等专注领域,并逐步拓展至WEB3元宇宙世界、动漫创作、数字AI艺术、潮流家居、游乐轻餐饮等多个领域。以及积极参与更具创新性的商业跨界活动和艺术展览,致力于成为全球潮流艺术领域的重要力量。在广州极作文创的努力下,TUTUMOKEY正朝着多元化、国际化、创新化的方向稳步前行。
极作文创JanoX的梦想旅程:TUTUMOKEY从0到1的传奇里程碑。
2011年10月一个大胆的想法在JanoX脑海中萌芽:打造一个属于中国的超级IP。于是,TUTUMOKEY的形象开始构思创作,一段非凡的旅程就此拉开帷幕。
2022年1月经过数月日夜的思考和反复打磨,TUTUMOKEY的初版形象终于定型。这标志着打造中国超级IP的梦想正式启航。
2022年2月Jano.X(徐金茂先生)创立了广州极作文化创意有限公司,组建核心创作团队,开始孵化和创作TUTUMOKEY的更多内容,并成功登记注册了相关知识产权。
2022年2月-5月团队开始对TUTUMOKEY角色进行详细设定和故事创作,并持续创作各类主题图库,包括宇宙12星座主题、撸猫艺术主题、故事主题插画、动漫版动态插画、潮流艺术插画和数字艺术画等。
2022年6月TUTUMOKEY与SJLAB潮帽品牌达成联名合作,共同开发潮流棒球帽产品,迈出商业化的重要一步。
2022年7月创作了TUTUMOKEY主题系列数字艺术作品,并在各大数字艺术收藏品平台发行。每期作品均顺利售罄,深受数藏藏家们的喜爱。
2022年8月创作设计完成TUTUMOKEY的3D潮玩立体形象,并延展了各种艺术主题涂装的3D潮玩款,丰富了TUTUMOKEY的立体形象内容。
2022年9月“广州极作文创”与“满分日记”品牌联名开发TUTUMOKEY潮流联名款按压式啫喱牙膏产品,拓展了IP在时尚生活品领域的应用。
2022年10月经过大半年的创作努力,TUTUMOKEY-NFT数字艺术PFP主题项目完成了10000张独一无二的数字作品创作。团队开始筹划发行和展览,让更多人感受到TUTUMOKEY的魅力。
2022年11月TUTUMOKEY-NFT项目与上海新天地商业地产合作,计划在上海新天地时尚广场策划TUTUMOKEY数字艺术推广活动。通过品牌联名活动,TUTUMOKEY与十大知名品牌(包括Birdie咖啡、CASETiFY、DENHAM牛仔、Mithworld Gallery高级女装、YuriTan时尚珠宝、Emack&Bolio's雪糕、Supermonkey健身馆、“膨胀工厂”面包品牌、“甭糖”甜品、青色内衣)共同进行推广,实现了IP赋能品牌营销。
2022年12月TUTUMOKEY与知名飞盘品牌“XCOM艾克”达成联名合作,开发了潮流艺术飞盘,进一步拓展了IP的跨界合作领域。
2023年1月TUTUMOKEY上海大型艺术美陈展(全球首展)在上海新天地时尚广场盛大开幕。5米多高的大型TUTUMOKEY艺术雕塑正式落地展览,成为城市网红打卡点。展览为期2年,极大地增加了TUTUMOKEY的曝光量和热度。同时,商场内还举办了数十米长的TUTUMOKEY数字艺术壁画展览,并开展了现场与粉丝互动体验的DIY涂鸦手办活动。
2023年2月经过Jano.X多次打样监修,TUTUMOKEY-40cm版潮玩实体雕像制作完成。同期,TUTUMOKEY潮流POP-UP快闪概念创作完成,团队开始筹划IP商品运作模式。
2023年3月广州极作文创携手TUTUMOKEY与“上海叄克品牌公司”联合办展,亮相2023中国商业创新节的上海美陈展览,进一步扩展IP的知名度和商业机会。
2023年4月“广州极作文创”与“佛山服装潮牌ALEX”达成合作,计划共同开发TUTUMOKEY服装产品,发展IP服装品牌线。
2023年4月下旬“广州极作文创”以TUTUMOKEY形象作品参加国际设计奖项评选,并成功入围最终评奖阶段。
2023年5月Jano.X与Lam结缘,“广州极作文创”与“东莞华泰玩具”达成合作,计划共同开发TUTUMOKEY潮玩玩具产品,发展IP潮玩品牌线。
2023年5月下旬“广州极作文创”与“天猫数字空间”合作发行TUTUMOKEY-3D数字潮玩作品AR虚拟商品,并同期参加了杭州“U设计周”数字艺术展览。
2023年6月“广州极作文创”与“杭州仓美术馆”合作,策展TUTUMOKEY数字艺术与潮玩展览。过千张TUTUMOKEY数字艺术作品和潮玩实体展出。
2023年7月由华泰玩具与广州极作文创组织参与第十三届中国国际动漫博览会,展出了首批初版潮玩手办样品和服装样板。漫博会现场,《CCTV大国时代》重点专谈TUTUMOKEY的发展展望。
2023年8月TUTUMOKEY参加广州美陈展,多款雕塑系列作品展出亮相,两米高的TUTUMOKEY坐版植绒雕塑以其创新的独特工艺成为展会的亮点。
2023年8月下旬佛山服装潮牌ALEX的首批TUTUMOKEY服装产品亮相“港深创客文化节”展览。同期,华泰玩具携手TUTUMOKEY参与“东莞超次元展”,现场TTM的人偶Cosplay Show,吸引无数二次元粉丝打卡拍照。
2023年9月经华泰玩具和Jano.X历时数月用心制作和打磨,首批TUTUMOKEY全球限量版(18cm版)潮玩手办正式上架售卖。同期TUTUMOKEY(70cm版)潮玩艺术雕像开发打样监修。
2023年10月“广州极作文创Jano.X”与“上海昊美术馆”签约TUTUMOKEY艺术潮玩作品,并同期参与T&ARTCON上海潮流艺术博览会展销。
2023年11月“广州极作文创Jano.X”参与中国动漫网北京发布会,成为签约合作IP艺术家,为TUTUMOKEY发展动漫奠定了坚实基础。
2023年12月广州极作文创和海外链游团队达成战略合作,开始开发TUTUMOKEY元宇宙3D虚拟世界游戏概念设计。这一创新尝试标志着TUTUMOKEY迈向元宇宙的数字世界。
2024年1月华泰玩具携手TUTUMOKEY参与2024厚街半程马拉松活动,设置TUTUMOKEY主题补给站,并赞助跑手服装与装备,拓展了IP的潮流运动和公益领域合作。
2024年2月在国际奖项评选中,TUTUMOKEY荣获“法国设计奖-金奖”,这标志着TUTUMOKEY在设计专业和艺术水平上得到了国际级专业评委的高度认可,也是对其设计创意在国际设计领域的肯定。
2024年3月在国际奖项评选中,TUTUMOKEY又斩获一项被誉为设计界殿堂级的奖项“美国MUSE缪斯设计奖-铂金奖”。这些荣誉不仅证明了TUTUMOKEY在国际设计和艺术领域的卓越成就,也彰显了广州极作文创在IP品牌打造上的专业实力。
2024年4月“广州极作文创”与上海白日梦AR体验式社交平台合作,开发和推广TUTUMOKEY虚拟现实AR数字潮玩、AR潮玩明信片和系列动态AR潮玩表情包。结合创新的数字技术,增强了IP内容的趣味性体验,有效提升了用户对TUTUMOKEY内容的黏性。
2024年5月由华泰玩具与广州极作文创携手组织参与首届IBTE-广州潮玩展,TUTUMOKEY的展区以“潮流当红”的红色视觉主题脱颖而出,吸引了大量潮玩爱好者。
2024年6月“广州极作文创”与“数字丝路”一带一路文化数字新基建行动筹备委员会合作,TUTUMOKEY成为“数字丝路”的IP形象大使,进一步拓展了IP在国际文化领域的影响力,也促进了中国数字艺术文化与IP文创实体周边在应用领域的发展。
2024年7月由华泰玩具与广州极作文创携手参与“花Young国潮展”活动,TUTUMOKEY首次以国风主题参与展览,呈现了一幅传统与现代、复古与新潮的完美画卷。
2024年8月宜家家居(IKEA)诚邀“极作文创的TUTUMOKEY”参与其举办的潮玩插画艺术节。TUTUMOKEY展出了多款70CM版潮玩艺术雕像,这是一场潮玩艺术与时尚家居的跨界展览。
2024年8月东莞极作文化创意有限公司成立,华泰玩具Lam与广州极作文创Jano.X成为合伙人,共同深度合作发展TUTUMOKEY潮玩玩具品牌。凭借华泰玩具精湛的工艺和创新精神,以及Jano.X敏锐的品牌推广洞察力和独特的文化创意,同时双方整合潮玩和艺术行业的资源,致力于将TUTUMOKEY打造成具有全球影响力的潮玩品牌。
2024年9月“广州极作文创Jano.X”与“FEYERT潮牌手表品牌”合作开发TUTUMOKEY联名款潮流手表系列。
2024年9月由“东莞极作文创”组织参与的2024年岭南水乡国际动漫周上,TUTUMOKEY凭借其独特个性的创意形象和快速发展的IP传播战略,荣获中国IPBANK奖《十佳IP奖》奖项,进一步提升了品牌在行业内的知名度。
2024年10月在ACTIF2024国际漫博会上,TUTUMOKEY红色主题展区吸引了众多关注和商业合作机会。同时,凭借TUTUMOKEY的独特创意和公众对IP的喜好度投票,荣获“十佳潮流艺术作品”奖项。
2024年10月TUTUMOKEY在“东莞地铁”上打造了潮玩动漫主题专列。生动的TUTUMOKEY主题专列为地铁乘客增添更多有趣的旅程。这地铁IP地铁主题专列借助每天高流量的曝光,快速提升了TUTUMOKEY的知名度。
2024年11月Jano.X筹备多个大型艺术雕塑展览活动,并亲自参与制作TUTUMOKEY的8.5米高大型艺术雕塑。
2024年11月下旬“广州极作文创”与上市集团“元隆雅图”旗下的“UOVAMETA上海喔哇宇宙”达成战略年框合作,持续共同发展TUTUMOKEY数字艺术项目。在阿里旗下的数字艺术平台“鲸探”营运, TUTUMOKEY发行的(6666份)数字潮玩盲盒上架即秒空售罄。
2024年12月上旬东莞极作文创参加“HiFunny世界潮玩动漫产业周”展览与国际大师创作交流。TUTUMOKEY与意大利著名漫画艺术家Federico Carlo Ferniani进行联名潮玩艺术涂装创作,其作品融入了欧洲漫画的大胆独特风格也保留了TUTUMOKEY的灵魂,成为东西方艺术文化交流的典范。
2024年12月下旬在“广州极作文创Jano.X”参与“兰博基尼”的跨界联名活动展,联合上海苏河湾的万象天地举行了一场潮流艺术盛宴。这次联名活动Jano.X创作的TUTUMOKEY“兰博基尼TTM魔童款”潮玩作品,受到潮流达人们的追捧。通过这次活动,TUTUMOKEY的知名度与IP价值实现了跨越式提升,迅速拓展了影响力。
2024年12月底,TUTUMOKEY-(8.5米高)的城市地标艺术潮玩雕塑落地“中国潮玩之都-东莞”,艺术家Jano.X及东莞极作文创与厚街时光商业地产达成了「在地驻创计划」。计划长期合举办商业与艺术联动,包括以潮玩潮流艺术主题展开的大型艺术装置、快闪店和橱窗、涂鸦和互动活动等。这永久性的东莞城市大型潮玩雕塑,意味着在“中国潮玩之都”已打开行业知名度,并赋能潮玩产业的发展。
2025年1月由“广州极作文创”携手“万达地产”合作举办的TUTUMOKEY跨年大型潮玩美陈活动盛大开幕,活动吸引20万余人流量曝光,让TUTUMOKEY的知名度得到飞跃的提升。10米高的巨型TUTUMOKEY潮玩雕塑成为城市广场上的焦点,本次活动的现场再次证明了TUTUMOKEY迅速吸粉的魅力和其IP价值。
TUTUMOKEY的旅程还在继续,每一天都有新的惊喜和挑战。相信不久的未来,在极作文创团队的共同努力下,TUTUMOKEY将成为一个真正的超级IP,走向世界的每一个角落。
(采访:广东文创艺术社 / 编辑:景邦 )
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