19/03/2025
Baby diaper innovation isn't just about core materials anymore.
In China, more brands are now using nappy cream (护臀膏) as a marketing and value-adding component.
✅ Helps prevent diaper rash
✅ Adds a soft scent and caring feeling
✅ Can be customized in color & texture
The market feedback so far? Very positive.
Among various scents and colors, unscented and natural-looking cream is still the most popular.
Would your market be interested in this trend?
Let's talk!
