bonprix Insights

bonprix Insights Kontaktinformationen, Karte und Wegbeschreibungen, Kontaktformulare, Öffnungszeiten, Dienstleistungen, Bewertungen, Fotos, Videos und Ankündigungen von bonprix Insights, Einzelhandelsunternehmen, Haldesdorfer Straße 61, Hamburg.

Dressed for good ✨👗This year,  was proud to support the Blauer Ball in Hamburg a charity gala dedicated to raising funds...
21/04/2026

Dressed for good ✨👗

This year, was proud to support the Blauer Ball in Hamburg a charity gala dedicated to raising funds for the pediatric oncology ward at .

A highlight of the evening: the grand raffle. The raffle ticket sellers play a key role and we were excited to dress them in beautiful bonprix evening gowns, helping to create the special atmosphere of this meaningful night.

Different women. Different styles. One shared purpose.
Feel good, look good, do good.

Swipe to see impressions from an unforgettable evening at the 🪩✨

Thank you to the entire Blauer Ball organizing team for your incredible commitment. 🫶🏼

It’s time 🎉 We’re officially kicking off our 40th birthday campaign, guided by one clear message: Celebrating 40 in Styl...
16/04/2026

It’s time 🎉 We’re officially kicking off our 40th birthday campaign, guided by one clear message: Celebrating 40 in Style.
Big love to our incredible inhouse teams and trusted external partners for making this happen with so much passion and heart 💖
Our customers in Germany and across Europe can expect inspiring campaigns, great offers and lots of exciting surprises ahead.

and 🫶

Exploring what’s next in how we reach our customers.As the retail landscape evolves rapidly – especially with the growth...
26/03/2026

Exploring what’s next in how we reach our customers.

As the retail landscape evolves rapidly – especially with the growth of marketplace business – we’re opening up new channels and creating additional opportunities to develop our business model and unlock new potential.

In our latest internal Expert Exchange, we shared insights on marketplace dynamics, internal strategies and the importance of staying agile and collaborative.

What’s coming next? You’ll see us in new environments as early as 2026.

🌸 Easter vibes at bonprix! ✨Spring has already arrived here and with it a beautiful selection from our Living assortment...
23/03/2026

🌸 Easter vibes at bonprix! ✨
Spring has already arrived here and with it a beautiful selection from our Living assortment, featuring decorative Easter bunnies, sparkling eggs, and fresh pops of colour.

Our Living collection delivers inspiring highlights every season. At our headquarters, these pieces are showcased in a special way: lovingly decorated, inspiring, and full of spring energy. 🌼

Behind every product stands a team full of passion and that’s exactly what we want to make visible. ✨

✨ Big news! Today we officially opened our brand‑new  office in Nowa Fabryczna building, Łódź (Poland)!A fresh, modern s...
19/03/2026

✨ Big news! Today we officially opened our brand‑new office in Nowa Fabryczna building, Łódź (Poland)!
A fresh, modern space created to support creativity, collaboration and hybrid work. 💙

It was an honor for us that our special guests Adam Pustelnik, First Deputy Mayor of Łódź and Matthias Wlaka, Managing Director Technology at bonprix officially opened the new office together with Maja Biernacka, Managing Director of bonprix in Poland.

A new chapter begins – and we’re ready! 🚀

💙 A campaign that fits. Like a good pair of jeans.👖Celebrating women 40+ with real moments, real confidence and fashion ...
18/03/2026

💙 A campaign that fits. Like a good pair of jeans.👖
Celebrating women 40+ with real moments, real confidence and fashion that feels natural.
Our new DENIM campaign shows up exactly where everyday life happens: commuting, passing by, scrolling, discovering.

Authentic. Relevant. Unmissable.

Discover our campaign out there now maybe you’ll spot it on your way today. 💙

Thanks to for bringing our vision to life.

 

We celebrate women - today and every day.  On the occasion of international Women’s Day, which takes place on March 8, w...
06/03/2026

We celebrate women - today and every day.  
On the occasion of international Women’s Day, which takes place on March 8, we asked some of our representatives to share their thoughts, perspectives and principles. Because female leadership has many faces and creates impact on how we move forward. 
Thank you to all women at bonprix who shape our culture with energy, courage and heart. 🖤🤍

New format. New energy. A press event that brought our future into the room. ✨For the first time, we hosted our annual p...
05/03/2026

New format. New energy. A press event that brought our future into the room. ✨
For the first time, we hosted our annual press event right inside the bonprix headquarters - transformed into a curated showroom full of inspiration, conversation and behind-the-scenes insights.

From exclusive previews of our 2026 collection to deep‑dive moments around innovation and responsibility, the evening showed how fashion, technology and customer understanding come together at bonprix.

Our four focus topics of the night:
✨ AI developments for inspiring fashion content
✨ Digital Product Passport
✨ Women aged 40 and over as our core audience
✨ 40 years of bonprix

One thing made the evening truly special: the open dialogue with our guests.

A big thank you to our speakers - Daniel Krauss, Caroline PiegayOrain, Dorothea End & Claire ChristinBusche  and to everyone who joined us. 💙

Press Event 2026 - future‑minded, collaborative, inspiring.

ProductPassport CorporateResponsibility ottogroup

This week, we said goodbye to our long-time Managing Director and CFO, Kai Heck – after an incredible 26 years at bonpri...
26/02/2026

This week, we said goodbye to our long-time Managing Director and CFO, Kai Heck – after an incredible 26 years at bonprix. 🤍🖤

Kai has shaped our company with clarity, warmth, and a unique talent for making even the most complex topics easy to understand. A true superpower that many colleagues have benefited from over the years.

But Kai was always more than “the finance guy” – curious, open-minded, full of genuine appreciation for everyone around him. And honestly? With his energy and drive, nobody expected him to retire anytime soon.

Kai, thank you for everything. We wish you all the very best for this new chapter – full of travel, inspiring books and lots of time with your family. ✨

And now the baton passes on: On 1 March, Kai Havekost will step into the role of CFO at bonprix. Welcome Kai – we’re excited for what’s ahead and looking forward to working with you!

Swipe to see impressions from yesterday’s surprise farewell party at our Hamburg office. 🎉📸

Real voices. Real moments. Real customers.We invited our customers  - and they shared honest insights into their everyda...
25/02/2026

Real voices. Real moments. Real customers.
We invited our customers  - and they shared honest insights into their everyday lives: wishes, surprises, feedback and plenty of inspiring perspectives. 💬✨

Our colleagues joined the conversation with curiosity, openness and great questions - because that’s how we learn best: together and unfiltered.

Swipe through ➡️ to discover the most powerful moments from our customer dialogue.
Thank you to everyone who made this exchange so special! 🤝💛

💘 Discover the secrets behind our Valentine’s Day collection  Our Product Manager Sophia John is jointly responsible for...
13/02/2026

💘 Discover the secrets behind our Valentine’s Day collection  

Our Product Manager Sophia John is jointly responsible for this year's Valentine's Day production. A collection that is particularly close to her heart. She reveals the inspiration behind a collection designed to celebrate selflove and confidence. Her vision was to create lingerie for every woman and deliver a truly good feeling, because it all starts with perfectly fitted lingerie.love and confidence. 

To connect with you, Sophia and her team created three stories, each celebrating romance and love : 

✨Coral: Feel the playful confidence bloom with delicate embroidery and a soft, shiny fabric that creates an elegant design. 

❤️ Red: Our beautiful red lingerie is designed for Self-love! Some of our styles are created with a delightful heart lace and small heart shaped accessories..  

🖤 Black: Unleash your seductive side this Valentine's Day with our black lingerie, where golden buckles add that touch of irresistible mystery. 

Which one is your favorite ?  

Move. Stretch. Recharge. ✨💪Our Italian office opened its new fitness area - a space to get moving, release tension, and ...
05/02/2026

Move. Stretch. Recharge. ✨💪

Our Italian office opened its new fitness area - a space to get moving, release tension, and boost your energy throughout the day. 🏋️‍♀️🧘‍♂️

Because feeling good at work matters. 💙

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Haldesdorfer Straße 61
Hamburg
22179

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