17/12/2021
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FORWARD THINKING: Yamaha Motor Corporation, U.S.A. announced on Thursday its intention to purchase Siren Marine, manufacturer of marine-based IoT (Internet of Things) solutions by its subsidiary Yamaha Marine Systems Company, Inc. Yamaha expects to complete the purchase before the end of the year.
The announcement follows Yamaha’s minority investment in Siren last March and underscores the company’s commitment to deliver connected products that are easier to use and create greater satisfaction and confidence on the water.
“As we began to work closely with the Siren team, we realized quickly what a great fit Siren is for the Yamaha strategy as we move forward with product development,” said Ben Speciale, president, Yamaha U.S. Marine Business Unit. “The full acquisition of Siren will allow us to truly integrate our products and deliver an even more exceptional experience for Yamaha customers. In short, we want to be sure that all future Yamaha products are connected because we know that is what our customers want – an integrated, connected boating experience, whether it is on an outboard-powered boat, a personal watercraft, or a sport boat.”
The acquisition of Siren and the development of these new “connected” products fall in line with Yamaha’s CASE Strategy.
CASE is an acronym for Connected, Autonomous, Shared/Service and Electrification, and describes the focus areas of deploying the technology in the effort to make boating easier. CASE is Yamaha’s directional theme for future product development and is also being integrated into current Yamaha products as the company continues to evolve. (Source: Boating Industry)
