01/07/2026
I’ve gone back and forth about posting this because I hate feeling like I’m letting people down.
If you’ve been with me for a while, you’ll know that Shine Bright isn’t just a business to me—it’s my heart. Every product, every order, every live, every message… it’s all been built with so much love.
For a long time, I’ve been trying to be everything to everyone.
Running a business on my own, creating new products, making stock, packing orders, replying to messages, managing the website, keeping up with social media, going LIVE five nights a week… whilst also trying to be the best dad I can be.
On top of that, many of you know I’ve been dealing with my own health challenges too, and some days those are harder than I let on.
The truth is… I’m burnt out.
I’ve reached the point where I wake up thinking about the business and go to bed thinking about the business. I feel guilty when I’m working because I want to be spending time with my family, and I feel guilty when I’m with my family because I think I should be working.
Something has to change.
So, for the time being, I’m reducing my TikTok LIVE schedule from five nights a week to three.
✨ Tuesday – 7:30pm
✨ Thursday – 7:30pm
✨ Sunday – 7:00pm
This isn’t because I’m giving up.
It’s because I want to protect the business I’ve worked so hard to build, look after my health, be more present for my family, and make sure that when I do go LIVE, I’m showing up as the best version of myself.
If there’s one thing I’ve learned, it’s that sometimes being strong means knowing when to slow down.
Thank you for standing by me, for supporting my little dream, and for allowing Shine Bright to become what it is today. Your kindness, your orders, your messages and your encouragement mean more than you’ll ever know.
I promise I’m not going anywhere. I’m simply taking a small step back so I can keep moving forward.
I’ll see you LIVE tomorrow (Thursday) at 7:30pm. 💖
Love always,
Davey x
