Add Squirrel

Add Squirrel We help you add a personal touch to your cards and gifts with our smart QR stickers. Perfect for birthdays, weddings, thank-yous, and more! 💌✨

Easily upload videos, photos, or voice notes to create a meaningful and interactive experience.

August at addSQUIRREL 🐿️A month of growth, conversations and a much clearer sense of where we’re heading next.This month...
01/09/2026

August at addSQUIRREL 🐿️

A month of growth, conversations and a much clearer sense of where we’re heading next.

This month we welcomed 4 new clients, had 7 really exciting conversations with brands, launched our Christmas Mini Memories collection and continued building out the next stage of the platform.

We’re also heading into Autumn Fair with our HGA partnership, helping bring addSQUIRREL to around 120 brands and showing how physical products can become more engaging, memorable and personal.

But perhaps the biggest shift this month has been in how we talk about what we do.

addSQUIRREL isn’t about adding more technology for the sake of it.

It’s about helping brands tell better stories - product stories, founder stories and customer stories - through real video, voice and photos. It’s also about helping people connect through cards and gifts 🎁

In a world becoming increasingly filled with AI-generated content, I think that human connection matters more than ever. 🙏🏻

September is shaping up to be a big one.

Autumn Fair, new clients, new features and a lot more building behind the scenes.

Onwards 🐿️ thank you for coming along for the ride.

Jen ( Founder )

Good Evening Theo and team! I’m Jen, an artist and product-based small business owner who somehow ended up building a ...
30/08/2026

Good Evening Theo and team! I’m Jen, an artist and product-based small business owner who somehow ended up building a tech company. 🐿️

I created addSQUIRREL to solve a really human problem:

Small businesses have incredible stories to tell… but our products can’t always tell them for us.

addSQUIRREL connects the physical and digital worlds, allowing brands to add video, photos or voice to products, packaging, cards and gifts through a simple scan.

✨ So a maker can share the story behind what they’ve made.
✨A brand can show how a product is used.
✨A founder can speak directly to the person holding it.

No app. No complicated tech. Just a way of helping physical products tell better stories.

I’m trying to bring a little more personality and connection back into the things we buy – one squirrel at a time. 🐿️

Theo Paphitis The Crew

Autumn Fair is nearly here 👀You can have a brilliant stand, great products and some really promising conversations…But w...
25/08/2026

Autumn Fair is nearly here 👀

You can have a brilliant stand, great products and some really promising conversations…

But what happens when that buyer walks away?

Your stand may close. Your conversation doesn’t have to. 🐿️

addSQUIRREL lets you add a branded QR code to your business cards, flyers, samples or stand signage - giving buyers something to come back to after the show.

They can scan to:
🎥 Watch a quick introduction
📖 View your catalogue or latest offer
📩 Leave their details
👋 Reconnect with the person behind the brand

It works alongside traditional lead scanners - it’s simply another way to make sure your brand isn’t the one they forget when they get home.

And it doesn’t stop at trade shows.

The same technology can sit on packaging, swing tags, product inserts, samples, gifts and more - helping brands share content, tell the story behind a product and create a direct connection with the person who actually receives or buys it.

Basically: if you can put a QR code on it, we can probably make it do something more useful.🐿️

Giftware Association member packages start from just ✨£39/year✨

Want to see what addSQUIRREL could look like in your branding before Autumn Fair? Drop me a message and I’ll mock up a free branded example for you.

I’ll also be on the Giftware Association stand on Monday from 10–4, so come and find me and the squirrel 🐿️

Mini Memories, spotted in the wild 🐿️✨There is something VERY exciting about seeing these little cards sitting on a real...
21/08/2026

Mini Memories, spotted in the wild 🐿️✨

There is something VERY exciting about seeing these little cards sitting on a real shop shelf.

Because they might look like a little card… but there’s a lot more squirrel hiding inside.

Scan the QR inside each of these cards and you can add a video, photo or voice message ✨ Turning a tiny physical keepsake into something much more personal.

No app. No complicated tech. Just scan, add your memory and send 💛

They’re designed to sit alongside gifts, flowers, cards and little “thinking of you” purchases - giving customers an easy way to make their present feel that bit more special.

And now you can find them out in the wild in The Shop Witney Ltd 🥹🐿️

If you’re a retailer and think Mini Memories could work in your shop, drop me a message and I’ll send you the wholesale details. If you’re a card publisher and you like to have a chat about white labelled codes to go inside a range - pop me a DM!

17/08/2026

From building a tech platform from scratch to casually sitting here writing an email to Fortnum & Mason… 🤯

There have been plenty of moments over the past two years when I’ve wondered whether addSQUIRREL would ever make sense to anyone outside my own head.

And now we’re pitching it to one of the most iconic retailers in the world.

Nothing has happened yet. It’s just an email. But sometimes you have to stop and acknowledge how far you’ve come before immediately returning to overthinking every word 😬😂

A proper pinch-me moment for addSQUIRREL. Keep your fingers crossed for us 🐿️

10/08/2026

Anyone else relate 😅🤣

This is exactly the kind of thing we built addSQUIRREL for. 🐿️We’re working with Gift of the Year to help shortlisted br...
10/08/2026

This is exactly the kind of thing we built addSQUIRREL for. 🐿️

We’re working with Gift of the Year to help shortlisted brands give buyers more than just a product to look at - At Autumn Fair.

Because imagine you’re a buyer walking around a huge trade show.

You spot a product you love… but the person behind the brand isn’t there.

Normally, that might be the end of the conversation.

With addSQUIRREL, the buyer can scan and hear directly from the brand - watch their video, understand the story behind the product and discover more there and then.

That’s why I keep saying…

**addSQUIRREL isn’t just another QR code.**

It’s a way of adding a person, a story, a sales pitch, a campaign and measurable engagement to something physical.

And there are SO many places businesses could use it.

Packaging. Samples. Retail displays. Events. Business cards. Corporate gifts. Trade shows.

We’re only scratching the surface.

If you’re wondering how addSQUIRREL could work for your brand, send me **SQUIRREL** and I’ll happily show you. 🐿️

Jen ( Founder)

Address

Birmingham
B40 1NT

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