Primera Sports

Primera Sports Main dealer for Road, Gravel, Mountain & E-Bikes. Premier Cycle Shop for the South Coast!

0% APR Finance Available

At Primera we are all cycling enthusiasts who ride everyday. We provide the best friendly service possible at all times, and really go the extra mile to help. If you are new to Primera, pop in and take a look at our extensive range. We are always happy to receive feedback on your experience or what you would like to see at our stores. Drop us an email with your suggestions [email protected]

Pinarello Dogma ‘F’ hand delivered to its new owner. Enjoy 👏👏
29/05/2026

Pinarello Dogma ‘F’ hand delivered to its new owner. Enjoy 👏👏

New bike day 🇮🇹👏👏Pinarello F5 leaving our store. Enjoy
29/05/2026

New bike day 🇮🇹👏👏

Pinarello F5 leaving our store. Enjoy

Summer offer of FREE pedal upgrades on bikes over £2,000Order on-line or in-store!www.primera-sports.com
29/05/2026

Summer offer of FREE pedal upgrades on bikes over £2,000
Order on-line or in-store!
www.primera-sports.com

☀️☀️Summer Opening Hours start Monday June 1st ☀️☀️We will be closed Mondays and Sundays.Open Tuesday - Saturday 9.00am ...
28/05/2026

☀️☀️Summer Opening Hours start Monday June 1st ☀️☀️
We will be closed Mondays and Sundays.
Open Tuesday - Saturday 9.00am - 5.30pm.
Website open 24/7
www.primera-sports.com

New e-bike day ⚡️👏👏Merida E-BigNine 675 leaving our store. Enjoy
26/05/2026

New e-bike day ⚡️👏👏

Merida E-BigNine 675 leaving our store. Enjoy

New Pinarello X5 collection day at our store in Bournemouth. Enjoy
26/05/2026

New Pinarello X5 collection day at our store in Bournemouth. Enjoy

New e-bike day ⚡️👏👏Scott Aspect E-Ride 920 leaving with its new owner. Enjoy
26/05/2026

New e-bike day ⚡️👏👏

Scott Aspect E-Ride 920 leaving with its new owner. Enjoy

New bike day 👏👏Pinarello Grevil F9 with its new owner. Enjoy
26/05/2026

New bike day 👏👏
Pinarello Grevil F9 with its new owner. Enjoy

New bike day 👏👏👏Pinarello Dogma X leaving our store in Bournemouth. Enjoy
26/05/2026

New bike day 👏👏👏

Pinarello Dogma X leaving our store in Bournemouth. Enjoy

Address

244 Charminster Road
Bournemouth
BH89RR

Telephone

+441202775588

Website

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