Loved Before

Saving the world, one teddy at a time. www.lovedbefore.london
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24/09/2026

80% of toys end up in landfills, oceans and incinerators. So we’re giving ourselves 80 days to save Christmas.

It’s simple:
Every day, we turn a friend whose story was over, into one the world can’t ignore.
Every like, share, save, comment, conversation is a step towards changing the stats.
If you fall in love with a friend, buy a raffle ticket against their name to bring them home for Christmas - all in aid of Make-A-Wish UK.

We don’t need more toys this Christmas, we just need more second chances.
Bring on the Tedolution. 🌍♥️🐻

*Please note that some rescues within the range are NOT suitable for children under 14 as they do not have a CE label. These will be clearly flagged and marked as adult display items only. Based on current regulations, those in the EU and Northern Ireland will be unable to be selected to win these friends. (We’re working on it!) ♥️

21/09/2026

Tonight we welcome 150 new arrivals to the site, but we never let the others be forgotten ♥️ They’ll all see you at 8pm 🫶🏼

14/09/2026

Total traaaaash?! Right???

10/09/2026

TW: Mental Health

Today is Global S**cide Prevention Day.

Wherever you are, whatever you’re going through, however dark the skies, let this be a reminder that you matter, and you always will.

Whatever storm you are facing right now, the world is better with you in it. You are not alone. ♥️

Samaritans: 116 123, free 24/7.
Shout: text SHOUT to 85258, free 24/7.
If you or someone else is in immediate danger, call 999.

07/09/2026

When you read the stats, make sure you know what kind of ‘rubbish’ they’re talking about. 💔

03/09/2026

We recently launched our Stuffie Hotline (which we’ll be continuing!) and became quickly aware of just how many people needed a fluffy friend amidst a difficult moment in their life, or even just to share in writing what was weighing them down.

For as long as we can remember, we’ve had people asking how they can buy a friend for someone else when they don’t need one right now themselves, but know there’s someone else out there that needs nothing more.

So, we had the pawfect idea! (Well, Rabbit did). A dedicated wall where you can anonymously share your troubles, and a special service where strangers can gift you a mystery fluffy friend to help you through.

The wall will just be open to UK entrants as we launch this programme, but you can sponsor an entry from anywhere in the world. No problem is too ‘big’ or ‘small’, no entry type is ‘right’ or ‘wrong’.

The aim is for this special Loved Before take on Secret Santa to help to spread some extra love and joy this year.

We know our community can help us make sure nobody faces their struggles alone. ♥️

(Caution is advised when visiting the page as the wall may be a difficult place to visit for some, but we hope that the magic behind it will help it feel more powerful than anything else. We will review each wall entry before they’re published to make sure they fit within our community guidelines and safeguarding rules).

Launching Friday 4th September, 12pm. ♥️

24/08/2026

Because mattering to someone is all that ever mattered. ♥️

16/08/2026

Another of our very first spa pampers a few years ago - the lovely Digby 🫧♥️ Please note that our spa service is not yet open, but has been YEARS🥹 in the making and will be soon! Updates coming 🐻🌍

Address

Buckinghamshire

Website

http://www.LovedBefore.London/

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