25/11/2025
Hello, Darlings! Let's Reconnect! 👋
It's been over 2 years since I introduced myself, and I know we have a bunch of gorgeous new faces here, and sometimes it's easy to forget there’s a real person behind all the personalised gifts and cute packaging! So, hi, it's me! I'm Sash, the heart and hands behind Desirable Darling! 🩷
I started this little business because, honestly, I felt like I was drowning during the pandemic, in a job I hated, and I wanted more for myself and my family I wanted to have. I've always been obsessed with thoughtful gifts - the kind that makes you squeal when you open it. My mission is simple: to bring joy through my products and add a little sparkle to your everyday life (and your bestie's!). 💖
A few quick facts about me:
☕️ I have an obsession with pretty mugs and straw cups (which is probably why I love designing them - it's also probably the reason my husband has a meltdown when I ask for more mug storage 😅)
🎀 My daughter is my whole world and she is the reason I do everything I do! I just want to make her proud (even if she is hitting me with her brush as I write this)
🐶 My pooch is called Pooka and some of you may remember seeing pictures of him under my desk over the years (he now does this to hide from his human sister who just likes to shout at him)
🎓 I graduated this year with my degree in Business and Marketing Management, and I recently started my MSc in Digital Marketing and Analytics (because apparently I like to torture myself with balancing 100 things at once)
Enough about me! I want to know about YOU! If you've been here a while, what's your favourite Desirable Darling piece? If you're new, what caught your eye first?
Tell me hello below! 👇