29/12/2024
As 2024 draws to a close, I wanted to write a final post to wish you a very Happy New Year. I hope that 2025 brings you good health and happiness.
I’m afraid I have some news. I have decided, after much contemplation, to close BALMY.
I’m so so grateful for all of your support over the last few years, particularly if you’ve placed an order, left a review or championed BALMY to your friends. It’s been wonderful to hear how much you’ve enjoyed our fragrances & skincare products and I hope in some small way these products have brought joy to you and your homes.
Times have been tough on a lot of small businesses, and mine has been no exception – financially the business just doesn’t wash its face.
But if I’m being honest, for me it’s more a case of BALMY having run its course.
When I first started BALMY, the idea wasn’t borne out of any major problem to solve or gap in the market. It originated out of selfishness – I wanted to see if I could create my own brand and to tap into the creative side of my brain which wasn’t being nourished in my corporate job.
It’s pretty obvious that there are too many fragrance brands out there, and my brand wasn’t distinctive enough to cut through. I’ve run out of energy and motivation to make it work - just keeping the business going at a bare minimum requires a huge amount of time and effort and since I took on a new job at the end of 2023 I’ve been struggling to find any time to devote to BALMY.
I’d rather focus that energy into creating something new and truly distinctive, when the right time comes. For now I will be happy to have some spare time and be more present for my family.
Thanks so much again for everything – for taking a chance on my unknown brand and helping me follow my dreams for a little while.
I’ll be running a closing down sale in January – so please lookout for announcements on that in my Instagram Stories.
All the best and have a wonderful New Year
Rebecca x
