Equiboodle

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Equiboodle

Started in 2011, Equiboodle has grown from a friendly small local tack shop into an incredible online brand in its own right!
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Equiboodle was created by Victoria Bodey in 2010 as she was passionate about both sales and horses, and it was a lifelong desire to create a beautiful and friendly store for the local community to enjoy. Equiboodle grew and grew, until recently the expansion involved moving completely online, upgrading Equiboodle HQ into a fantastic warehouse, better able to meet the busy demands of the website and the online community. Equiboodle continues to grow and be loved by so many and today our clothing and accessories are now worn all around the world within and outside of the equestrian community.

11/09/2026

Who wants a free headband this weekend?*

Boodlers - Happy Friday! I shall be carrying on getting ready for Addington show but wearing this new headband 😆

*You can grab a free headband (in your colour choice) with any purchase this weekend only! So you could even buy one and get one free! They make great gifts too…. Stock up for yard pressies!

Ending Sunday at 10pm x

10/09/2026

Thanks Boodlers! First show rail nearly finished - giving you the perfect opportunity to spot a couple of new additions!

Thank you to everyone for contributing what we should take, it’s so helpful to know we’re taking what you want to see 😍

10/09/2026

How long have you been a Boodler?

I’d love to know if you’ve been with us since the tack shop beginnings or if you’re a more recent friend since we moved into purely being our own brand?

Pictured is me in the old store - with super memories and I do miss seeing you all - but never say never to seeing me like this again 😆, however I’m now able to do more adventures like have a stand at shows which I couldn’t do before easily - not being able to be in two places at once! I still haven’t quite worked out how to fit everything in on a daily basis even though Equiboodle is online now. The to do list seems bigger nowadays then when I owned the shop 😆 Vik xx

09/09/2026

Boodlers! They didn’t quite arrive in time for Treat Tuesday… but our Navy Boodlebreakers are finally here! 💙

So, for the next 24 hours, you can save £10 and get yours for just £49.99.

With a soft mesh lining, they’re comfortable enough to wear over just a T-shirt, while giving you that extra layer when the weather turns. Made from certified recycled polyester, they’re lightweight, practical and the perfect outerwear piece for this season.

The offer starts tonight at 7pm and ends tomorrow night at 7pm — so get in quick and grab yours while you can at this fantastic price!

✨ Usually £59.99
✨ 24-hour price: £49.99
✨ Available from 7pm tonight

Look great, ride great!

09/09/2026

New AW26 Vixen has landed….

Arriving first to match the rest of the collection that’s coming soon, our Vixen in Teal Leopard!

We teased you with the design recently and you loved it on the tee, now it’s time for one of our hero products to deliver you comfy cowl neck warmth and thumb holes this autumn! Who needs a new vixen this season?

09/09/2026

🏆 WIN IT WEDNESDAY 🏆

This rail is getting ready for Addington … but we think it’s missing something 👀

Equiboodle is incredibly proud to be one of the main sponsors of the MCI GB National Championships at Addington Equestrian on 19th and 20th September 2026 💙 and while we’re busy choosing exactly what makes it onto the stand, we thought we’d hand one decision over to YOU.

✨ What Equiboodle piece would YOU love to see hanging on our stand at Addington?

Tell us your chosen piece in the comments 👇

And because it’s WIN IT WEDNESDAY…

🎁 One of you will WIN the Equiboodle piece you choose!

To enter:

💙 Follow Equiboodle
💙 Like this post
💙 Comment with the Equiboodle piece you’d choose
💙 Tag a Boodler who needs to know about this!

Want an extra entry? Share this post to your Stories and tag us ✨

Your comments might just help us decide what gets packed for Addington… and one of those pieces could be heading straight to YOU. 👀

So, Boodlers — what are we putting on the rail?

Winner announced on our stories next Monday. Good luck! 🍀

T&Cs: UK entries only. One winner will receive their chosen Equiboodle item, subject to availability. Competition closes 11:59pm Sunday 13th September 2026. Winner will be selected at random and announced by Equiboodle. No cash alternative. We will never ask for payment or bank details to claim a prize. This giveaway is not sponsored, endorsed, administered by or associated with Instagram or Facebook. Please beware of fake accounts.

08/09/2026

Have you treated yourself to something and got our free snood yet?!

Deliberately released this month as the nights start drawing in and there’s a nip in the air, this multi way snood is ‘super useful’ in Vik’s words!

Taken under flash light in the office so you can see how the Glowstride jacket lights up too! The two work well together! ❤️

The snood is free with all purchases over £30 xx

07/09/2026

This year’s Flowers Collection has been so loved. A soft palette of colours which has charmed us all! We’ve adored seeing all your pictures of you wearing the pieces!

But we will be closing this collection at the end of this month to concentrate on AW26, so make sure if you had your eye on something, don’t miss out! 🥰

03/09/2026

Team EQ Headbands!

In the final run of sales orders processing these little beauties arrived today! Straight out the box to appreciative noises them straight back to packing lol! (We only have a few sale orders left to process tomorrow and then that’s all of them done!).

Back to these headbands, they are on the website now - at a great price, make perfect gifts and little treats to yourself this autumn , how perfect with our polo too!

Address

London

Telephone

+442030061048

Website

http://www.equiboodle.com/

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