Brand Academy

10/09/2026

bunny has arrived!

Please note due to the great response and popularity and in the spirit of fairness we’ve had to make sure the bunny is on a first come first serve basis, one per customer and we can’t take reservations.

14/08/2026

Halloween Jellycats out now at Brand Academy London, visit us on Southbank in the OXO tower, while stocks last!

17/07/2026

New Jellycats have landed!

06/03/2026

Exclusive independent jellycat retailer toys have dropped! Visit us at the OXO tower to grab some for yourself!

13/02/2026

New drops at Brand Academy! Arrived this morning, can you guess which ones they are. Some already sold out elsewhere we have got you covered!

10/02/2026

spring have landed at Brand Academy London. Will you get your hands on them before they’re gone?

06/02/2026

Shamrock now at Brand Academy!

Bring a sprinkle of luck and positivity wherever you wander with the Jellycat Amuseables Siofra Shamrock Bag Charm. Crafted with irresistibly soft green leaves and charming cordy boots, this pint-sized companion features a sturdy silver clasp that clips effortlessly to bags, backpacks, or keychains.

09/12/2025

Special delivery has just arrived at Brand Academy London! Just in time for Christmas

08/12/2025

Last few mittens left for Christmas gifting!

28/11/2025

15% OFF EVERYTHING ONLINE! 🎁 Grab a bargain. Use code 15FORXMAS at checkout. *online only, ends Sunday and can’t be combined with other discounts. 🛍️ Gettttttt shoppping! All gifts sorted in one place whaaaaat?!