Wardrobe Icons

Wardrobe Icons A Website Dedicated To Expertly Edited Essentials

Wardrobe Icons is a new type of shopping website with curated pieces dedicated to help you build your perfect wardrobe. We also have a weekly e-zine that tells you how to wear your new wardrobe icons,as well as great interviews with women who's wardrobe's we admire and up to date style advice. Created by the founder and fashion editor of Wearing it today Laura Fantacci and former fashion stylist Petro Stofberg

08/09/2026

Mark your calendars for 21 September, as W.ICONS members will be receiving exclusive discounts from 18 brands.  From beauty favourites to beloved fashion brands, you won’t want to miss this unforgettable week of discounts.

Join the W.ICONS Club today for just £8/€9/$11 and these discounts will be live on your dashboard from 21st-25th September.

08/09/2026

New articles have just dropped! Part Two of our Back-To-Work Issue is here, with six bonus pages packed with new-season fashion inspiration for September.

From chic September outfit ideas for every day of the week to an exclusive guest edit from former W. ICONS cover star , discover the wardrobe staples, autumn styling ideas and editor-approved pieces to know as we head into the new season.

Head to the link in bio to read the new issue pages that dropped today.

Every week, W.ICONS Club members unlock new and exclusive content. With September underway, discover how our editors are...
06/09/2026

Every week, W.ICONS Club members unlock new and exclusive content. With September underway, discover how our editors are styling out the new month, alongside the pieces Laura is loving right now.

Also new this week is our Londoner’s guide to Marylebone. Whether you’re visiting the capital or simply looking to explore beyond your usual neighbourhood, consider this your insider’s guide to the best places to eat, shop and visit. Plus, our book reviews continue as writer Elizabeth shares her latest read.

Discover all this and more on the W.ICONS Club. Not yet a member? Join today via the link in bio for just £8/$11/€9 a month.

06/09/2026

After a busy summer, our Fashion Editor booked herself in for a Bespoke Full Day Wardrobe Organisation – and documented the experience every step of the way.

From how to sort and declutter your wardrobe to creating an organised space that’s easier to maintain long-term, watch to see Lily’s wardrobe transformation and the before and after.

Head to the link in bio to discover how our personalised shopping and wardrobe organisation service could transform your wardrobe too.

Introducing your guide to shopping the best Labor Day sales, the W. ICONS way.As we bid adieu to summer and look ahead t...
04/09/2026

Introducing your guide to shopping the best Labor Day sales, the W. ICONS way.

As we bid adieu to summer and look ahead to the new season, the Labor Day sales are the perfect opportunity to invest in pieces for your autumn wardrobe. Think timeless outerwear, elevated denim, designer bags and everyday accessories, alongside luxury beauty buys to revive post-summer skin.

To save you the legwork, our fashion and beauty editors have cherry-picked the best Labor Day fashion and beauty sale finds worth adding to your basket.

Head to the link in bio or comment “SHOP” and we’ll send you the Labor Day sale edit to your DMs.

Fashion Month is nearly upon us. Whether you’ll be attending the shows or following Fashion Week street style from afar,...
28/08/2026

Fashion Month is nearly upon us. Whether you’ll be attending the shows or following Fashion Week street style from afar, there’s no better time to find fresh inspiration for your autumn wardrobe. And who better to turn to than some of Europe’s chicest fashion editors?

This week, we’re looking to three key cities on the Fashion Week calendar – London, Milan and Paris – and the local fashion editors who embody each city’s distinctive approach to dressing. From London’s elevated practicality to Milan’s timeless tailoring and Parisian polish, consider this your guide to bringing a touch of European style to recreate these looks with classics you may already own in your wardrobe.

Head to the link in bio for how replicate the looks with your wardrobe classics or comment “STYLE” and we’ll send the edit straight to your DMs.

If you have a September wedding in the diary or a formal event coming up, revisit our fashion editor’s guide to wedding ...
28/08/2026

If you have a September wedding in the diary or a formal event coming up, revisit our fashion editor’s guide to wedding guest outfits and event dressing.

From elegant wedding guest dresses and polished separates to occasionwear and the finishing touches that pull a look together, our editors have curated the chicest pieces to see you every event - and into the festive season, too.

Head to the link in bio to shop the edit.

25/08/2026

Comment “GUIDE” and we’ll send you 6 styling notes to take your wardrobe into the new season straight to your DMs.

Wondering how to transition your wardrobe from summer to autumn? A few simple styling tweaks and considered new-season updates can give your existing wardrobe a fresh point of view.

Our Fashion Director has pulled together the six ideas to know now, from the pieces to bring back into rotation to the small styling shifts that will make your wardrobe feel ready for autumn.

As summer draws to a close, attention turns to autumn style and the return to work. Our Back To Work Issue is here, with...
25/08/2026

As summer draws to a close, attention turns to autumn style and the return to work. Our Back To Work Issue is here, with the workwear, styling ideas and investment pieces to navigate the new season.

Inside, Laura and Petro reflect on the importance of office life and the evolution of W. ICONS HQ — from a kitchen table to its current home in Notting Hill.

Fashion Director pollyknight shares her autumn styling ideas, the investment work bags worth knowing about and eight denim brands that work just as well for everyday dressing as they do for more casual days in the office.

For W. ICONS Club members, we’ve done the high-street legwork for you, uncovering the standout new-season pieces that look and feel far beyond their price tags — and deserve a place in your autumn wardrobe.

Explore the Back To Work Issue via the link in bio, or comment “ICONS” and we’ll send it straight to your DMs.

14/08/2026

We’re taking a break for summer, and using the time to look back at some of the incredible W. ICONS Club events so far.

From kicking things off with a hair masterclass hosted by and his team, to gaining exclusive access to ‘s Village, it’s impossible to pick a favourite.

Want to join us at the next one? Head to the link in bio to join the W. ICONS Club today and make sure you’re first in line for upcoming members-only events.

And that’s just one of the perks. As a Club member, you’ll also get access to premium content, exclusive masterclasses and our WhatsApp-style helpline - all from just £8 a month.

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