Power2Cycle

Power2Cycle Founded as a Wheelwright and Blacksmith in 1874, the Lings Group moved into the Motor Trade in 1913.

Premium UK electric bicycle specialists ⚡️
Performance E-MTBs & commuter e-bikes
Expert sales, workshop & aftercare support
Finance & Cycle to Work accepted
East Anglia showrooms • Nationwide delivery
⭐️ 5-Star rated by riders Customer service was at the heart of the business at the beginning, and it is as true today. Family owned and operated for over 100 years has meant that these values are at the core of the business.

18/06/2026

The fastest tyre isn't always the stickiest—it’s the most predictable. 🤫🚴‍♂️

Welcome to Part 5 of our series with Grant from Schwalbe! In this clip, we talk about something every rider chases: consistency.

When you’re pushing hard on a familiar trail, the last thing you want is a tyre that feels vague or suddenly breaks traction without warning. Grant explains how the unique deformation of Schwalbe’s new radial casing completely transforms how a tyre "communicates" with you.

Instead of pinging off wet roots or suddenly sliding out on off-camber sections, the casing provides a massive, predictable sweet spot.



📺 Watch Part 5 to find out how consistency on the trail translates to pure, unadulterated speed!

17/06/2026

Meet the ultimate trail-and-track companion. 🎒🌲

In today's video, Sid is talking through a true KTM classic: the ULTRA 1964 COMP 29. If you’re looking for a bike you can trust for both the daily grind and weekend singletrack, this is it.

KTM took their extra-light, triple-butted aluminum frame and dialed in the geometry with a longer top tube and slacker head angle—making it the most stable, fast, and fun Ultra yet. It features a boost thru-axle for extra stiffness, a comfort-enhancing seat post, and it’s optimized for a lightweight one-by drivetrain.

The best part? You can easily prep it for a rugged backcountry weekend or transform it into the ultimate commuter utility vehicle.

Is this your new everyday ride? Let us know what you think of the specs! 👇

Check it out today at Power2Cycle!

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📍 Unit 1 White Lodge Business Park, Hall Road, Norwich, Norfolk, NR4 6DG

Customer Spotlight: Worth the Drive! 🙌We love it when riders travel to see us, and today we welcomed Richard, who drove ...
16/06/2026

Customer Spotlight: Worth the Drive! 🙌

We love it when riders travel to see us, and today we welcomed Richard, who drove up from St Albans to get sorted by Sid at our Norwich store.

The mission? Picking up the incredible Haibike Lyke 10—the ultimate lightweight, agile e-MTB. Richard completed the look with a vibrant pair of new gloves and one of our own Power2Cycle caps.

Looking sleek, Richard! It was an absolute pleasure helping you find your new ride. Safe journey home and enjoy tearing up the trails on those new wheels!

15/06/2026

Look past the rubber—tread patterns are pure mechanical physics. 📐🛠️

In Part 4 of our sit-down with Grant from Schwalbe, we move away from inside the tyre to look at the patterns on the outside. Because radial casings allow the tyre to deform so selectively, Schwalbe had to completely rethink how tread patterns interact with the dirt.

Grant explains the two distinct schools of thought on today's mountain bike treads:

The All-Rounder Philosophy: Some patterns are designed with a tightly packed, rounded profile. By keeping more physical rubber blocks constantly touching the ground, the tread works in tandem with the massive 30% larger radial footprint. It creates a predictable, consistent transition from a straight line right onto the side lugs—making it a stellar multi-use tread for both front and rear.

The Front vs. Rear Specific Split: When conditions get extreme, a single tread pattern doesn't cut it. Grant breaks down why modern engineering splits the duties:

Front Treads focus entirely on precise tracking and braking. They feature taller, more widely spaced blocks designed to slice straight through topsoil, acting like a rudder without any transition k***s to muddle your steering inputs.

Rear Treads are all about managing immense driving torque and acceleration forces. The blocks are slightly shorter for stability, and are reinforced with structural bridges so the k***s don't fold over when you're hammering the pedals or fighting for traction on a steep climb.



14/06/2026

Unleash the evolution on the trails! 🌲🔥

Sid is back, and this time he’s walking us through the KTM SCARP LT 292.

Built around KTM’s brand-new, World Cup-tested EVO III frame, this model brings elite racing DNA straight to your everyday rides. The LT (Long Travel) setup pushes the capabilities of the Scarp line, giving you maximum performance, razor-sharp handling, and the perfect balance of speed and control when the trails get rough.

Engineered from years of feedback on the world's toughest race tracks, it proves you don't have to compromise between high-end race geometry and pure trail pleasure.

Where is the first trail system you’re taking this machine? Drop it in the comments! 👇

Swing by Power2Cycle to see it in person!

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📍 Unit 1 White Lodge Business Park, Hall Road, Norwich, Norfolk, NR4 6DG

Imagine swapping your morning traffic jam for this. 🧘‍♂️✨Phill took the GASGAS MXC 4 out for his 20-mile commute to work...
13/06/2026

Imagine swapping your morning traffic jam for this. 🧘‍♂️✨

Phill took the GASGAS MXC 4 out for his 20-mile commute to work, and it’s safe to say he found the ultimate life hack. No traffic, no morning gridlock stress, and absolute minimal effort required.

With the smooth SRAM Eagle Powertrain delivering 90Nm of effortless torque, crushing a 20-mile journey becomes a breeze. Phill’s verdict? "Easy work."

If you want to turn your daily travel from a chore into the best part of your day, you know where to find us.

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📍 Unit 1 White Lodge Business Park, Hall Road, Norwich, Norfolk, NR4 6DG

13/06/2026

Meet the big brother. 👊

This week’s Bike of the Week is the incredible Husqvarna Mountain Cross MC6! Taking everything you love about the MC5 and turning it up to eleven.

We’ve got Sid here to break down exactly what makes this machine an absolute trail weapon. 🎥👇
Stop by power2cycle and check it out in person!

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📍 Unit 1 White Lodge Business Park, Hall Road, Norwich, Norfolk, NR4 6DG

12/06/2026

Casing is only half the battle. What about the actual rubber keeping you glued to the trail? 🧪🔬

Welcome to Part 3! Grant takes us into the lab to discuss Schwalbe's legendary Addix Compound technology and how it integrates with the new radial line.

Grant breaks down the two heavy-hitters available for these tyres:

Addix Soft (Orange): The ultimate all-rounder. Incredible grip, massive durability, and perfect for trail, enduro, or as a fast-rolling rear tyre.

Addix Ultra Soft (Blue): Hardcore gravity and downhill territory. This compound acts like glue, providing sensationally high damping that literally claws into the dirt—even when winter temperatures drop.

📺 Watch Part 3 to see how Schwalbe solved the age-old compromise between maximum grip and tyre longevity!



Who says recovery rides have to be slow? 💨After crushing his bank holiday time trial, Sid hopped on the 2026 Haibike ALL...
11/06/2026

Who says recovery rides have to be slow? 💨

After crushing his bank holiday time trial, Sid hopped on the 2026 Haibike ALLMTN CF9 to test out that monster 120Nm upgrade.

Sid’s takeaway: 🚀 Unbelievable rapid uphill speed 🔥 Mind-blowing stability and performance at high speeds off-road

The 2026 tech is a total game-changer. Come see the team at Power2Cycle and find out how to level up your ride!

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📍 Unit 1 White Lodge Business Park, Hall Road, Norwich, Norfolk, NR4 6DG

10/06/2026

More travel. More pleasure. 🏔️💨

Next up in our KTM showcase, Sid is diving into the SCARP MT EXONIC—a bike that completely redefines what a marathon race machine can do.

Don't underestimate the power of extra travel. KTM took an ultra-light race frame and packed it with 120mm front and 115mm rear travel using their Straight-Line-Link (SLL) technology. The result? A trail-oriented weapon that weighs under 11 kg, meaning it's lightning-fast on cross-country climbs but absolutely devours rough terrain over long distances.

With a slack 67.5° head angle, a dropper post, and room for two bottle cages, it’s built for epic, all-day adventures and podium finishes alike.

Watch the video to see Sid break down the specs, and come check it out at Power2Cycle!

What’s your dream long-distance trail? Let us know in the comments! 👇

🚚 Free Nationwide Delivery
✅ Buy Now, Pay Later
⚙️ 2 Years Warranty

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📍 Unit 1 White Lodge Business Park, Hall Road, Norwich, Norfolk, NR4 6DG

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