28/08/2013
What's on your Desk?
The BPMA (British Promotional Merchandise Association) has for the past few years, ran independent surveys across a large range of individuals in various industries and business sectors in the UK.
The surveys consist of various questions which have multiple choice answers. Using the data provided by the BPMA, our friends at Promo-Gifts (UK) Ltd, have constructed the infographic below.
Here are some of the key findings....
1. Promotional products can deliver a higher or equal ROI (Return On Investment) than most other forms of advertising
2. 79% said they were likely to do business with the company in the future
3. 8 out of 10 respondents said that a printed gift increases their awareness of the companies brand
4. Over three quarters of recipients said they kept a promotional item for longer than a year
5. Over half of respondents said their opinion of the company was more favourable after receiving their promotional gift
6. 66% of respondents said they could remember the company on the promotional product they received during the last year
So, does your desk have any of the usual suspects? Do you give away promotional gifts yourself? If you do, we can help!
Visit our website www.insightcorporatewear.com and take a look at the vast range of Pens, Umbrellas, Clocks, Mugs and USB Drives we can offer.
Save 10% on your order too, by using our discount voucher below!
