The company MD M Ishtiaq Chaudhry began business in 1995-1996 from Woking Surrey selling his first product from the back of his car , his company with an innovative Pakistani curry Masala recipe,Called Al Noor Pakistani Bassar Curry Masala, which is the flagship own brand of Al Noor Foods. Over the past two decades, the company has consistently grown from strength to strength by adding to its own
brand high quality product line through focused Research and Development. It currently has a large portfolio of more than over 400 including own brand products Pakistani Bassar Curry Masala, Juices, Rice, Pickles, Preserves, Jams, Jellies, Sauces, Chutneys and Cooking Pastes. In addition the company is also the official distributor of hundreds of products in the UK and EU for several highly reputable Pakistan based companies including Laziza International Products (Convenience Food Industries),