17/06/2026
One of the most useful conversations at IFTEX was one that happened quietly, off the main floor.
A buyer described losing three weeks of consistent supply because a single flight route was disrupted. No warning. No backup. Just a gap in what their customers expected.
The flower industry talks a lot about quality. It talks less about what happens when something goes wrong.
At The Flower Hub, working with a sourcing partner that operates across multiple airlines and multiple growing regions means that disruption to one route does not become your problem. The order moves.
That kind of resilience is invisible until you need it.
For further information, please get in touch with us at [email protected]
www.theflowerhub.net