得物思源 Stories Behind the Goods

03/08/2026

Stories Behind Goods is officially live.

We built this platform to serve as an independent repository of long-form analytical articles, field research, and comparative tasting frameworks built to make Chinese tea make sense.

No marketing hype. No romanticized fluff. Just physical extraction mechanics, sensory logic, and authentic cultural history.

Inside our launch series, we deconstruct:
▪️ Why leaf geometry and temperature dictate extraction more than "tradition."
▪️ How to calibrate your palate objectively using comparative structures.
▪️ The agricultural realities behind processing at origin.

Explore the publication and join the Chinese Tea Logic Club for our ongoing editorial releases:
👉 www.storiesbehindgoods.com

02/08/2026

Have you ever imagine how much the fairtrade coffee farmers receive? Yes not more than 2 USD ........ for each ILB of raw beans

26/07/2026

Choose chocolate fairtrade only

11/07/2026

溫故知新

🌿 【公平貿易小科普】一文看清公平貿易的運作！ 🌍
平常見到 FAIRTRADE 的標籤，但你是否知道這個系統背後是如何幫到千里之外的小農？🤔

其實公平貿易系統主要由兩個層面組成，將消費者、企業和小農緊密連結一齊：
🏢 1. 後台大本營（組織架構）

3大組織網絡： 包括 CLAC、NAPP 和 Fairtrade Africa，畀世界各地的小農同工人有真正的發言權

Fairtrade International： 負責制定嚴格的公平貿易標準

25個本地公平貿易組織： 包括我們 香港公平貿易聯盟！負責在本地推廣、處理商業授權，大家買得更安心
FLOCERT： 獨立的審計機構，確保所有生產同貿易都符合社會同環境標準

🛒 2. 透明的供應鏈（從農田到你手中）
1️⃣ 生產者與本地市場： 小農在良好環境下種植採收
2️⃣ 進出口商： 確保跨國貿易過程公平，拒絕壓榨
3️⃣ 製造商： 用良心將原材料加工
4️⃣ 品牌與零售商： 消費者在香港的貨架上輕易買到
5️⃣ 消費者（你！）： 每一次消費，都係將資金直接回饋去最源頭的小農手上

買公平貿易產品不只是消費選擇，更是一種改變世界的力量。下次購物見到這個標籤，記得出一份力啊！

歡迎大家 like, comment 和 share 給朋友！🔥
記得 follow IG ，一齊支持小農和可可、咖啡豆背後的生產者！
✨
#香港公平貿易聯盟 #公平貿易 #支持小農 #可持續發展目標 #供應鏈 #透明度

26/06/2026

Understand if the system you know and prefer

Josh Toussaint-Strauss investigates the economics of supermarket fruit, and discovers there are many aspects of our food supply system that don’t appear to make much sense

11/05/2026

Try the best and improve step by step
Just hold tight on integrity

08/05/2026

對於茶，什麼才讓你感興趣？

為什麼英國人捨棄綠茶而鍾情紅茶？為什麼香港奶茶與英式風格南轅北轍？甚至，中國早在千年前就有加奶的生存智慧，為何鮮為人知？味道背後的邏輯，實則藏着我們如何定義生存的線索。

04/05/2026

Do we care about social impacts?

04/05/2026

Not a very recent news.
Just make sure you aware of it.
Do you want harmful chemicals or mistreat or labour in your coffee ?

A Seattle-based law firm sued Starbucks over its allegedly unethical supply chain, with claims of labor abuses at foreign farms and consumer misrepresentation.

26/04/2026

Be strong

Catalyst for strong supply chains 🔗

The trade landscape is evolving, with farmers, workers and businesses facing increasing challenges from tightening regulations, economic uncertainty, growing environmental risks and technological innovation.

As part of our Global Strategy 2026–2028, we are taking collective action to strengthen supply chains, by expanding market access and partnering with businesses to embed traceability and accountability at every step🔎.

We’re focusing on:
🔹 Implementing traceability solutions that support verifiable compliance
🔹 Developing marketable solutions and innovative sourcing models to grow volumes on Fairtrade terms, and increase positive impact for farmers and workers.

By bringing together farmers, workers, businesses and supply chains, we aim at unlocking fairer trade and driving impact where it matters most.

👉 More than just a mark, Fairtrade combines decades of industry expertise, advocacy, strong relationships and data-driven insights to catalyse collective action for fairer, more sustainable trade. Uniting stakeholders for true progress 💡🌍💙.

Learn more about our Global Strategy 2026–2028: http://fairtr.de/liy