ATTITUDE
The KASTHURIBAI COMPANY was conceptualized in 1943 and within a span of few years it is looked upon as pride of Chidambaram. When modernization replaced it has been enamored by fashion runaways in and has presented the trends of the fashion at the fastest possible time. Over the 70 years, it has elevated the concept of range among the customers of all sections, as anybody and everyb
ody has something special for them with fashion and has given new dimension to the Lifestyle of Customers. Today, KASTHURIBAI COMPANY is a leading Multi Brand show room offering Ready-made Garments and accessories for all the age groups. FOUNDING
KASTHURIBAI COMPANY had a humble beginning with its founder Mr Ponnambalam Pillai (President of Yarn Merchant Association for about 20 years) as an exporter of cotton yarns and lungies like Singapore and Malaysia. The legacy left by him is now aptly carried forward to the third generation by Mr V.Muthukumar, who strongly believes in three questions, what best? He travels extensively, visits Fashion shows, Exhibitions, Fairs, not only in India but also Europe and South East Asia, to survey and fore-cast the Trends, Colours and Designs which are being presented in the market. Business Model:
Readymade:
They procure garments from suppliers from different parts of the country like Varanasi, Surat, Kolkata, Chandigargh, Ahemadabad, Ludhiana, Delhi, Mumbai and Indore etc and sell them at their shops in Chidambaram at the reasonable possible rates. The shop is popular for its low pricing and wide range. Srividya Muthukumar are directly involved in purchase and frequently travel all over the country for the same. They procure material mainly on advance payment basis as with this they could get the best product at the cheapest price possible. Silk:
Kasthuribai Company is one of the leading providers of the finest collections of silk sarees with silk mark certification in Chidambaram from its own weaving unit which can cater to all Inda. Its wedding collection is the most sought after by customers for its high design value, quality and very balanced pricing. Apart from this, company purchases silk from places from Kanchipuram, Arni, Dharmavaram , Banaras, Kolkatta and Thirubuvanam etc. Kasthuribai Company is promoting its own silk products in the tag of Sowndaryalahari, Varnajalam and Kalyana Vaibogam collections. Other Textiles:
Kasthuribai Company procure other textiles items from major cities like Maduari, Erode, karur, Coimbatore from south and Surat, Ahemadabad, Varnashi, Mumbai etc. BUSINESS LOCATIONS;
Kasthuribai Company is presently catering not only to Chidambaram Town, but catering to the nearest areas covering about 30 Kms like Annamalai Nagar, Kattumannargudi, Chethiathoppu, Bhuvanagiri, lalpet, Kurinjipadi, Neyveli, Vadalur, Parangipettai and Killai.
