07/09/2026
Melasma isn't just "extra tan" or "stubborn pigmentation." It starts inside your skin cells, specifically, your melanocytes.
Here's what actually happens:
🔬 Melanocytes are the cells that produce melanin, the pigment that gives skin its colour.
🔬 In melasma, these cells become hyperactive, triggered by UV exposure, heat, hormonal shifts, or even visible light from screens.
🔬 This overactivity pushes melanocytes to produce excess pigment in clusters, showing up as brown or grey-brown patches, usually on the cheeks, forehead, and upper lip.
🔬 Because the trigger (sun, heat, hormones) is often ongoing, melasma tends to fade and return, which is why it behaves differently from regular pigmentation.
This is why "fix melasma in 10 days" claims don't hold up; melasma is a relapsing condition, not a one-time fix. The real approach is consistent care that helps calm melanocyte overactivity and support even-toned skin over time, alongside strict sun protection.
Our Kumkumadi range is formulated with Kashmiri saffron, turmeric, and pomegranate extracts, ingredients traditionally used in Ayurveda to support skin brightness and tone.
Are you seeing melasma or regular pigmentation? A BAMS dermat-led consult can help you tell the difference before you start any routine.
If you need guidance, reach out to us!