16/08/2026
Aaramse has been my slightly neglected small-business baby. 😅
The idea has always mattered to me — adaptive clothing that makes dressing easier, more comfortable and a little more dignified for people with limited mobility, older adults, people recovering from surgery, and their caregivers.
What I haven’t always managed is the very unglamorous small-business bit: showing up consistently, talking about it, explaining why adaptive clothing matters, and building the awareness a new brand needs.
So this Sunday, I thought I’d start exactly where I am.
At home. Wearing one of our adaptive dressing gowns and getting on with my day.
This wrap-style dressing gown is designed to be easier to put on and take off, making it especially useful for someone dealing with a frozen shoulder, restricted arm movement or reduced mobility. Comfortable enough to lounge around in — but with thoughtful adaptive details built into the design.
And this is also me trying something new with Aaramse: instead of waiting until everything is perfectly organised, I’m going to take you along while I build it.
The experiments. The feedback. The products. The mistakes. The small wins.
Small business, small steps.
But hopefully, Aaramse is finally growing up. ❤️
AccessibleFashion EasyDressing FrozenShoulder LimitedMobility ElderlyCare PostSurgeryClothing CaregiverSupport ComfortClothing IndianSmallBusiness MadeInIndia SlowFashion AshimaBhan