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Shop New Glarus Visit us in downtown New Glarus, Wisconsin, where you’ll find 17+ locally owned shops with something for everyone!

Join us for the first Shop New Glarus Speaker Series! 🎉Brought to you by the New Glarus Merchant Association, this new p...
08/08/2026

Join us for the first Shop New Glarus Speaker Series! 🎉

Brought to you by the New Glarus Merchant Association, this new program is designed to bring practical knowledge, local expertise and meaningful conversations to our business community.

Our kickoff event, Small Business Finance, will feature Michael Adler of Lake Ridge Bank and Michael Vaubel of CLF Asset Management. Together, they’ll share practical tools for managing your business finances with confidence, including strategies for taxes, savings, investments and succession planning.

📅 Wednesday, August 19
🕠 5:30–7:30 PM
📍 Bailey's Run Vineyard (N8523 Klitzke Rd, New Glarus, WI)
🎟️ Free admission

Schedule:
5:30–6:15 PM: Networking/Happy Hour
6:15 PM: Presentation + Q&A to follow

All are welcome! RSVPs are encouraged, but not required.

RSVP here: https://forms.gle/azG3fkMGgHqBq8hZA

Check out the Facebook event page here:
https://facebook.com/events/s/shop-new-glarus-speaker-series/2594448767681736/

Stay tuned for details on our next Speaker Series event in October!

06/08/2026

Looking to add a little adventure to your New Glarus getaway? 🌲🥾

Just minutes from downtown, New Glarus Woods State Park offers peaceful hiking trails, beautiful scenery, camping and direct access to the Sugar River State Trail. There is even a trail connecting the park to downtown, making it easy to enjoy the best of both worlds — time in nature followed by shopping, dining and exploring America’s Little Switzerland.

Mark your calendars for Saturday, August 15, and hit the trails for the 7th Annual New Glarus Woods Trail Run! Proceeds from the event help support the development of mountain bike trails in the park. Shoutout to Friends of New Glarus Woods State Park for putting on this great event!

To learn more and register, visit newglaruswoods.org.

See you on the trails!

Could New Glarus be Hallmark’s Merriest Christmas Town? 🎄☃️ We sure think so!Hallmark is accepting nominations for its M...
01/08/2026

Could New Glarus be Hallmark’s Merriest Christmas Town? 🎄☃️ We sure think so!

Hallmark is accepting nominations for its Merriest Christmas Towns Contest, and we’d love to see America’s Little Switzerland recognized.

If New Glarus has ever been part of your holiday traditions, or simply holds a special place in your heart during the Christmas season, please take a few minutes to submit a nomination before end of day on August 10.

Visit hallmarkchannel.com/merriest to nominate New Glarus!

Let’s show Hallmark Channel what makes our community so magical at Christmastime! 🎅❄️

📸: Casey McCoy Photography

Members of the New Glarus Merchant Association had the opportunity to get a sneak peek at the progress being made on the...
29/07/2026

Members of the New Glarus Merchant Association had the opportunity to get a sneak peek at the progress being made on the historic New Glarus Hotel this morning 👷‍♀️🤩

It was really special to see firsthand all the care and craftsmanship going into restoring this New Glarus landmark. Thank you to Christina and crew for allowing us to take a look behind the scenes!

Visit NewGlarusHotel.com to sign up for their email list and be among the first to hear updates on this exciting next chapter!

Every building tells a story in America’s Little Switzerland 🇨🇭✨From historic landmarks and Swiss-inspired architecture ...
24/07/2026

Every building tells a story in America’s Little Switzerland 🇨🇭✨

From historic landmarks and Swiss-inspired architecture to the charming businesses found throughout town, these buildings reflect the heritage, traditions and character that have shaped New Glarus for generations.

As you explore New Glarus, keep an eye out for the details that connect our community to its Swiss roots.

And to dive deeper into the history behind our town’s Swiss heritage, make sure to add these stops to your itinerary! ⬇️

📍Swiss Historical Village & Museum
📍Swiss Center of North America
📍Chalet of The Golden Fleece Museum

29/06/2026

Take a step back in time 🇨🇭

The Swiss Historical Village & Museum tells the story of the people who founded America’s Little Switzerland and the traditions that continue to shape our community today.

Stroll through 14 historic buildings, explore fascinating exhibits and discover the rich Swiss heritage that makes New Glarus unlike anywhere else.

Afterward, continue your adventure by shopping, dining and exploring everything New Glarus has to offer.

Visit SwissHistoricalVillage.Org to learn more!

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