Buncommon

Buncommon Words are powerful and we are shape by it. Creating words that inspire,compel and persuade.

Beautiful skin,beautiful you, all in the usage of natural stuffs.Let's take a walk.

Award winning. Featured on CNN. Selling in 30 countries. And still missing the one thing every homepage needs.That is no...
07/07/2026

Award winning. Featured on CNN. Selling in 30 countries.

And still missing the one thing every homepage needs.

That is not a design problem.

That is a copy problem.

The brand is Skin Gourmet.

A Ghanaian skincare brand making edible skincare from wild sourced ingredients.

Named 2025 skincare brand of the year at the Ghana beauty awards.

Beautiful brand.

Real story.

But one gap that is quietly costing them MORE customers.

Here is what they get brilliantly right→

1. Their philosophy IS their headline.

"We make RAW handmade skincare sourced from the WILDS of GHANA , so PURE you can eat it."

One sentence. One powerful idea. Impossible to forget.

Most beauty brands say "premium natural skincare."

Skin Gourmet says something nobody else says.

That is the difference between a brand and a commodity.

2. They lead with numbers not claims.

HACCP certified. No preservatives. 25,000 plus people supported across their supply chain.

98% of revenue reinvested locally.

They do not tell you they are natural.

They show you exactly what natural looks like in real numbers.

3. Their founder story is on the homepage.

Not buried on an About page nobody reads.

Right there.

Where a first time visitor can see it immediately.

That story builds trust before a single product is clicked.

✅Here is the one thing they should fix today→

Their homepage never answers the customer's most urgent question.

"What specific result will I get and when?"

The copy speaks beautifully about philosophy.

But a first time visitor still has to work to find the outcome.

-Less philosophy. More specific results. Faster.

Every homepage has 10 seconds to answer three questions:

-What is it?
-Who is it for?
-What will it do for me?

Skin Gourmet answers two brilliantly.

The third needs work.

How many does YOUR homepage answer?

Comment below or send me a DM.

I will personally look at your homepage this week and tell you exactly which question you are missing and what to fix.

No pitch. No invoice.

Just clarity.

In 2014 Giorgos Tsetis was just a man losing his hair. 12 years later Unilever paid $3.5 billion for the solution he bui...
16/06/2026

In 2014 Giorgos Tsetis was just a man losing his hair. 

12 years later Unilever paid $3.5 billion for the solution he built. 

Here is what every wellness founder needs to learn from that.

He was a fashion model.

His hair was thinning.

He went to doctors. Tried medications. Read everything he could find.

Nothing worked.

So he looked at the supplement industry for answers.

What he found made him angry.

→Big claims. 

→Zero proof. 

→Products that promised everything. And delivered nothing.

So instead of complaining  he built something better.

In 2014 he co-founded Nutrafol.

Not because he spotted a market opportunity. Because he lived the problem himself.

That is the difference.

12 years later Nutrafol became the number 1 dermatologist recommended hair supplement in the world.

$1 billion in sales. $3.5 billion exit to Unilever.

Here is what built it:

1. He started with his own pain- Not a business plan. Not a market gap analysis. A real personal problem that nobody was solving honestly.

2. He called out the industry publicly- He said supplements were full of pseudoscience and empty promises. In an industry full of those same promises. That honesty made customers stop and listen.

3. He built proof. Not hype - Dermatologist endorsements. Clinical studies. Real customer results with real timelines. He never asked for trust. He earned it.

The best wellness brands are not built in boardrooms.

They are built from frustration. From personal experience. From a founder who lived the problem before they solved it.

That story  told clearly and honestly is your most powerful sales tool.

Does your brand have a story like that?

Most do. Most just do not know how to tell it yet.

That is exactly what I help wellness founders do.

DM me and let us find your story together.

Your skincare label has been lying to you.Not by accident.By design.The beauty industry makes more money when you are co...
21/05/2026

Your skincare label has been lying to you.

Not by accident.

By design.

The beauty industry makes more money when you are confused.
A woman who understands her ingredients buys less.
A woman who does not buys everything.

This week's L.A.B.E.L. Truth breaks down the lie, the industry playbook, and the five questions that will change how you shop forever.

Plus I am sharing something I built from four years of research and one surgery I survived.

It is called Your Skincare Is Lying To You.

And it costs less than the last product that did nothing for your skin.

It's live here 👇

https://selar.com/m/labeltruth

Built this because I kept seeing the same problem repeat itself.People don’t struggle to buy skincare… they struggle to ...
01/05/2026

Built this because I kept seeing the same problem repeat itself.

People don’t struggle to buy skincare… they struggle to choose the right skincare.

And that confusion is expensive.

This ebook shows you how to understand ingredients clearly, avoid common marketing traps, and pick products that actually match what your skin needs.

If you’re ready to stop guessing and start choosing better, get it here: [https://selar.com/m/labeltruth ]

Women are paying $200 to sit in a salon chair with a needle in their arm.No doctor present.No allergy test done.No real ...
30/04/2026

Women are paying $200 to sit in a salon chair with a needle in their arm.

No doctor present.

No allergy test done.

No real science backing the result.

Just a drip, a dream, and an Instagram caption that says "glow up in progress."

This week I pulled the receipts.

Three 2025 clinical studies.

One FDA safety alert.

And a UK investigation that found over 300 beauty salons doing this with zero medical supervision.

The glow they are selling you?

It is not worth your kidney.

This week's L.A.B.E.L. Truth is live. 👇

[https://open.substack.com/pub/blessingekpe/p/the-label-truth-email-e73?r=1ztsoe&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true]

🏷️ I read ingredient labels for fun so you never risk your health for someone else's profit.

I saw a skincare brand spend $50,000 on products.They lost everything because of 12 words on their website.Here is the p...
23/03/2026

I saw a skincare brand spend $50,000 on products.

They lost everything because of 12 words on their website.

Here is the problem with wellness brand copy.

Everyone says the same thing.

"Natural ingredients for healthy skin."
"Premium supplements for better health."
"Chemical-free haircare for beautiful hair."

Your customer reads this and feels nothing.

And when they feel nothing, they buy nothing.

Here is what most brands do not understand.

The woman buying your vitamin is not buying a bottle of pills.

She is buying the energy to play with her kids after work.

She is buying the version of herself that does not feel tired all the time.

That is what she is paying for. Not the vitamin.

Here is what the same copy looks like when it speaks to her heart.

THE BEFORE:
"Premium supplements for better health."

THE AFTER:
"Remember when you had energy after 3pm? Let's get that back."

One sentence.
No big words.
No boring list.
Just her own thought said back to her.

That is the copy that makes sales.

Your wellness brand is helping people feel better.

Your copy should feel as real as that.

If your wellness brand copy sounds like the first example, drop the word GENERIC in the comments.

I will look at one sentence and tell you what it is costing you.

Share this if you know a wellness brand owner who needs to see it.

Blessing Ekpe
Wellness Copywriter
Beauty •Supplements • Natural Products.

Stop me if this sounds familiar."Fresh and healthy organic food products for vibrant living.""Get your healthy organic f...
20/03/2026

Stop me if this sounds familiar.

"Fresh and healthy organic food products for vibrant living."

"Get your healthy organic foodstuff delivered direct to your door."

"We believe organic food makes your body healthy."

I just copied that from a real  organic food brand website.

That is not copy. 

That is a sentence that says nothing to nobody.

Here is the problem with organic food copy.

Every organic brand says the same three things. 

→Fresh. 

→Healthy. 

→Delivered to your door. 

The customer reads it and feels nothing.

 Because feeling nothing means buying nothing.

The woman buying organic food  is not just buying vegetables. 

She is buying peace of mind. 

She is buying the feeling that she is doing the right thing for her children. 

She is buying the version of herself that does not have to worry about what is in the food she is feeding her family.

That is what she is paying for. 

Not the tomatoes or peppers.

Here is what that same brand copy looks like when it speaks to her instead of at her.

The Before↓

→ "Fresh and healthy organic food products for vibrant living."

The After↓

→ "You already know what pesticides do. That is exactly why you are here."

One sentence. 

No list. 

No claims. 

Just her own thought reflected back at her.

That is the copy that converts.

Organic food brand founders are building something important. 

The health of  families literally depends on what they are doing. 

Their copy should feel as serious as that mission.

-------

If your organic food brand has copy that sounds like the first version →drop the word FARM in the comments.

I will look at one page and tell you exactly what it is costing you.

♻️ Repost this if you know an organic food founder who needs to read it today.

Blessing Ekpe 
Wellness Copywriter → Supplements · Skincare · Natural Haircare 
I Read Ingredient Labels For Fun

12/03/2026

The whole of you is your truth. Don't shrink it. Don't shrink you!





Comment below if you want the continuation on collagen for women
20/02/2026

Comment below if you want the continuation on collagen for women




13/02/2026

Before the hair — she hoped.
After the hair — she owned it.






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