28/11/2021
THE ABC'S OF COPYWRITING FOR BEGINNERS.
You must have realize by now that you need Copywriting to sell effectively.
Now,
What is Copywriting?
How can I become a copywriter?
Is copywriting the same thing as copyright?
Or is it photocopying?😐
Here, I will break it down to in ABCs.
Let's start.
Copywriting is the art of crafting words for the sole purpose of conversion, and a good copy convinces people to take action.
So, anytime you want to compel a prospective customer to click a link, sign up with an email address or buy something from you.
It all relies on copy, the words you put out there, the messaging that fuels your entire business, the foundation of your brand and the secret sauce to your sales - Is all base on Copywriting.
Copywriting is used in various marketing materials like sales pages, websites, emails, promotional videos, direct mail, Flyers, catalogs and advertising campaigns.
The goal for copywriting is to increase conversion rates by using storytelling to creates emotional resonance and builds brand value while guiding the prospect
valuable buying experience.
And, right;
Copywriting is very different to content writing.
Content writing is indeed important in business but it focuses more on engagement and brand awareness through content mediums such as blog posts YouTube videos, social media and about pages copywriting.
Copywriting is one directional and is written strategically for a singular call to action, whereas content writing is more organic and educational.
Here's the ABCs of copywriting to help
you understand the key elements that
make up the structure of any good copy.
Okay, so let's start with the letter A.
A is for attention to read all about it, If
there's one thing copywriting needs to do, its to grab attention.
A good copy should hook the readers interest and establish a connection long enough to guide them through the next step of the buying experience.
This is usually established with a strong compelling headline, subject line or opening line depending on the medium.
Whether it be a sales page, email, ad or video script.
You can do this through opening a loop that makes the prospect want to find out more, adding scarcity to create a sense of urgency or provoking an emotion that
builds up the desire for the particular
benefit you offer
And if you don't get their attention quickly your prospect is gone.
That's why you need to craft an eye grabbing headlines that sucks them in.
Now, let's move on to the letter B of Copywriting.
B is for big promise, here's the thing the number one question on your readers mind will always be what's in it for me.
The truth about good copywriting and really selling in general is that most of the
time people don't care about you and your product doesn't matter.
What? yeah, I said it.
And here's what I mean by that, people don't buy a product because they want to buy, they're only interested in the
value and the outcome of using your product.
That is, the solution your product will bring to them.
Now, the audience is getting more savvy and the market more saturated now more than ever. That's why, you need to make sure you're focusing on the big promise you offer up front.
Prospects needs to be convinced not just
because of your product but also of you and your unique selling proposition (USP).
So to do this, you need to get crystal clear on what you do better than anybody else, this is where communicating your singular
benefit.
and that's one of the ways some companies make the mistake of simply describing the products they offer and not the results that one can receive when using it.
There's a big difference between your products features and benefits.
A feature is something that your product has or the way it's planned, built and executed in order to directly solve a problem.
In copywriting, listing features or factual
statements about your product or service is not what entice your customers to
actually buy.
Benefits on the other hand are why someone is purchasing your product, they describe the outcome that the user will hopefully experience by using your product or service or in other words the big promise.
So, for example, if you're writing for a workout app that gives people access to various studios around the world.
A feature would be get access to over 100 studios but your benefit would be don't commit to just one gym, get a variety of workouts in every single week anywhere anytime.
See the difference?
Alright, that brings us to the letter C'
C' is for CALL TO ACTION, no matter how
persuasive you are with your copywriting
none of it matters unless you have a
strong call to action.
The rule of thumb is this, you should only be asking your prospect to do one thing
You should have one clear and concise call to action and it mustn't leave any room forconfusion on what to do next.
And that's usually to either click sign up or buy and don't be afraid to be repetitive.
Studies have shown that people forget information at an alarming speed, unless there is repetition.
So, if you're working with a long sales page, email, video script or ad, be sure to repeat your call-to-action at least once or twice.
Think of it this way, if you're asking for something that might cost a person their attention, time or money.
Do not make them struggle to understand what to do next or what to expect.
Confusion is the biggest conversion killer and not having a clear and concise call to action is one of the biggest mistakes a copywriter can make
Alright, there you have it.
The ABCs to copywriting.
Attention
Big Promise
Call to action.
Please give me a thumbs up below if you found this article helpful and Click on the link below to learn more on copywriting!!!!
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