Op Voorraad

Op Voorraad The jewellery Pop-up Store! For this concept the designers produce multiples in an
edition of five - still mostly handmade. Open 24/7!

OP VOORRAAD the Jewellery POP-UP STORE in a hardware shop coat
is a blessed concept initiated by the three Dutch designers Ineke
Heerkens, Jantje Fleischhut and Jeannette Jansen since 2009. This
project is an unconventional display of contemporary jewellery
design and shows work of around seventy renowned international
designers. The beautiful part of this store however, is that it shows the
jewel

lery in what appears to be a hardware shop including its
typical perforated walls, supermarket trolleys, price labels and
products displayed in blister packaging. This intriguing combination succeeds in its aim to trigger the
nerve of consumerism and provides a sparkling place where new
jewellery design can both be admired and purchased. Strange and
unexpected combinations like this provide a certain thrill and
make you wonder why it’s still quite unique. During the past 2 years OP VOORRAAD has travelled from Amsterdam
via Munich, Taipei, Antwerp and is now back in Amsterdam. The decision to start the OP VOORRAAD webshop is based on the
wish to serve and sell any time - any place.

Coming all the way from Finland:Lahti jewellery soon at gallery Pont&Plas, Gent!Opening sunday june 2nd, 3-6pmParticipat...
15/05/2013

Coming all the way from Finland:
Lahti jewellery soon at gallery Pont&Plas, Gent!
Opening sunday june 2nd, 3-6pm

Participating artists:
Sara Borgegård Älgå, Kim Buck, Gemma Draper, Iris Eichenberg, Jantje Fleischhut, Javier Moreno Frias, Gésine Hackenberg, Hanneke van Hage, Hanna Hedman, Jeannette Jansen, Agnes Larsson, Mia Maljojoki, Amandine Meunier, Eija Mustonen, Gitte Nygaard, Seth Papac, Ruudt Peters, Tiina Rajakallio, Constanze Schreiber, Nelli Tanner, Ketli Tiitsar, Terhi Tolvanen, Tarja Tuupanen, Tanel Veenre, Francis Willemstijn, Annika Åkerfelt

Dear all,The year has already begun and we hope you had a good start!Looking back 2012 was an exciting and interesting y...
05/02/2013

Dear all,
The year has already begun and we hope you had a good start!

Looking back 2012 was an exciting and interesting year for OP VOORRAAD.

Here a line-up of all events, lectures and publications from last year:
JANUARY
- Photo shooting with photographer Wouter Stelwagen in order to show all the jewellery pieces worn on a model
- The new collection goes online on www.op-voorraad.com
- Lecture about the initiative OP VOORRAAD at the symposium ‘What grants can do’, Pakhuis de Zwijger, Amsterdam/NL
FEBRUARY
- online article at the instance of the symposium ‘What grants can do’, >> www.archined.nl
MARCH
- Lecture at KEA/institute for precious metal in Copenhagen/DK
JUNE
+ Pop-up at the Satellite program of the Design fair DMY in Berlin/DE
OCTOBER
+ Pop-up at the Dutch Design Week in Eindhoven/NL
NOVEMBER
+ Lecture for students and teacher Nedda El-Asmar of the Royal Academy Antwerp/BE
DECEMBER
+ Article about OP VOORRAAD in the Dutch glossy “More Than Classic” by Marjan Unger >> www.morethanclassic.nl
+ Pop-up at Klimt02 Gallery, Barcelona, Spain

In 2012 OP VOORRAAD travelled to three places.
We started with the design fair DMY in Berlin, followed by the Dutch Design Week in Eindhoven and we complete the year with a Christmas Pop-up at Gallery Klimt in Barcelona. While the latter is well known as the online platform for contemporary jewellery (www.klimt02.net), the others are well-established events in the design world. In all three places the work of OP VOORRAAD has been received enthusiastic. Being on location OP VOORRAAD always delivers great acquaintanceships. We meet nice people,
excited and interested about what they see. Showing OP VOORRAAD to a Design public means to introduce contemporary jewellery to a new audience.
This is more complex then it sounds.
In 2009 we started the Pop-up presentation in a hard ware shop coat as a reaction on the existing sales points of contemporary jewellery and to gain a bigger audience. At
that time it was important to us that the presentation had a low-entry point. Our concept works very well in the context of the jewellery gallery world. Trying to take the project to a next level and new audience, we discovered that the way of
presentation does not communicate in a satisfying way.
After four years of putting energy, trust, effort, patience and love into this project we came to the decision that OP VOORRAAD cannot continue in the known manner.
Unfortunately the input still is not at all in balance with the desired outcome: regarding time, energy and expenses.
The Pop-up activities of OP VOORRAAD in different locations and countries, fairs or other short events will come to an end. Within the jewellery field we got a lot of
positive reactions for our activities of the past years and we appreciate this very much. We realize that a lot of makers feel the need for an additional and new form of presenting jewellery towards the outside world.
However the three of us will take the time to further reflect on what has happened in those past years, what we learned and how we can apply it to the future.
We will keep the OP VOORRAAD website online for another year. Beside the last collection visitors can still find detailed information about the project in general.

THANKS a lot for your support and your beautiful work for and with OP VOORRAAD -
It was a great pleasure; let’s keep in touch!
All the best,
Jantje, Ineke and Jeannette

Op Voorraad

2012 packed and ready to send
29/01/2013

2012 packed and ready to send

http://www.morethanclassic.nl/tag/marjan-unger/Marjan Unger wrote about OP VOORRAAD in the December edition of More Than...
08/01/2013

http://www.morethanclassic.nl/tag/marjan-unger/

Marjan Unger wrote about OP VOORRAAD in the December edition of More Than Classic Magazine!

De afgelopen zomer woonde ik vier maanden in een Berlijns kunstenaarshuis waar geregeld exposities waren. Dat wilde ik óók: iets presenteren! Zelf maak ik weliswaar niets wat het waard is om op deze pagina’s over te rapporteren, maar anderen doen dat wel. Wat lag in mijn geval meer voor de hand d…

Open !
29/11/2012

Open !

>>> sneak preview
27/11/2012

>>> sneak preview

Special OP VOORRAAD stars here ❗❗❗
26/11/2012

Special OP VOORRAAD stars here ❗❗❗

Here we go again >>> edition Barcelona !!!!!
26/11/2012

Here we go again >>> edition Barcelona !!!!!

11/11/2012
Getting ready for the next stop:BARCELONA!
04/11/2012

Getting ready for the next stop:
BARCELONA!

Adres

Amsterdam

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