15/07/2026
End of an Era
Ten years ago, I took a leap of faith and started White Fox & Co.
I never could have imagined where that little dream would take me.
This business has been there through some of the biggest moments of my life. It watched me become a wife, a mum, move from Auckland to Kerikeri, and raise two little girls who grew up amongst packing benches, parcels and shelves of stock.
To every single person who supported White Fox & Co over the last decade, thank you. Whether you placed one order or one hundred, shared a post, recommended us to a friend, or simply followed along from afar, you’ve been part of a story I’ll treasure forever.
While this chapter is coming to an end, I’m choosing to look back with nothing but gratitude.
This isn’t goodbye.
It’s simply the beginning of a new chapter.
And if you’ve been here for the journey so far, I’d love for you to come along for what’s next. 🤍
With all my love,
Mel x
