08/07/2025
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The Kyoto region, which accounts for about a quarter of Japan's production of tencha - the stemmed leaves dried and ground into matcha - was hit by severe heatwaves last summer during Japan's hottest year on record, which led to weak yields in the recent April-May harvest.
Masahiro Yoshida, a sixth-generation farmer, was only able to harvest 1.5 tons of tencha this year, down a quarter from his typical harvest of two tons.
"Last year's summer was so hot that it damaged the bushes, so we couldn't pluck as many tea leaves," he told Reuters from his storefront in Uji, south of Kyoto.
Global demand for matcha has surged in recent years, driven by millennials and Gen Z buyers seeking healthier choices, with hip cafes globally offering matcha lattes, smoothies, and desserts.
The finely ground tea is prized as an antioxidant and for higher caffeine content than other green teas. | via Reuters
