HSY

HSY [email protected]

+92333-1213479

HSY Studio, 23/Block G, Gulberg III, Lahore

For appointments and orders, contact: [email protected]

HSY STUDIO
23/B Block G
Gulberg 3
Lahore
Pakistan
Mobile: 0333-1213479

HSY PRET STORE
SHOP #5
GULBERG GALLERIA
MAIN BOULEVARD, GULBERG 3
LAHORE, PAKISTAN
TEL: 0333-1213484

Appointments for Karachi:
0333-1213177

MusafirPeople often think the journey is what tires you, the distance, the waiting, the uncertainty. But sometimes, it’s...
16/04/2026

Musafir

People often think the journey is what tires you, the distance, the waiting, the uncertainty. But sometimes, it’s the journey itself that becomes your strength. In every step forward, in every moment that asks more of you, something shifts. You grow, you endure, you become. What once felt heavy begins to shape you, steady you, define you. Musafir is a reflection of that transformation, where the path doesn’t break you, it builds you, and where every detail becomes a part of your story.

HSY Creative Director:
Models:
Styling:
Hair & Makeup:
Photography: .sherwani
Production: .duction104
Set & Art Direction:

Experience this journey with us. To book an appointment with our fashion consultants, call +923331213479 or +923331213177. Now available at the HSY Mansion and online at www.theworldofhsy.com

MusafirPeople often assume the journey is meant to drain you, defined by distance, delays, and the weight of the unknown...
15/04/2026

Musafir

People often assume the journey is meant to drain you, defined by distance, delays, and the weight of the unknown, yet at times, it is the journey itself that becomes your strength, shaping you with every step, every pause, every moment that asks more of you. This quiet transformation comes to life through a modern luxury vision in muted sage hues, where a delicately embroidered shirt with linear resham work and intricate motifs is elevated by a gold crystal-embellished blouse, layered with an open-front jacket in pure tissue silk, enriched with textured borders and tonal detailing that add depth and movement, and paired with a tapered shalwar finished in an animal-texture screen print, together forming a look that embodies understated opulence and a distinct HSY signature, where every element reflects the journey within.

Now live.

HSY Creative Director:
Models:
Styling:
Hair & Makeup:
Photography: .sherwani
Production: .duction104
Set & Art Direction:

Experience this journey with us. To book an appointment with our fashion consultants, call +923331213479 or +923331213177. Now available at the HSY Mansion and online at www.theworldofhsy.com

14/04/2026

Musafir

People often think the journey is what tires you, the distance, the waiting, the uncertainty, but sometimes, it’s the journey itself that becomes your strength, shaping you quietly with every step, every pause, every moment that asks more of you. That same quiet strength finds its expression in this modern luxury interpretation in muted sage hues, where a delicately embroidered shirt with linear resham work and ornate motifs meets a gold crystal-embellished blouse, layered with an open-front jacket in pure tissue silk finished with textured borders and tonal embellishments for depth and fluidity, and paired with a tapered shalwar lined in an animal-texture screen print, coming together as an ode to refined statement dressing with an unmistakable HSY edge, where every detail carries the journey within it.

Now live.

HSY Creative Director:
Models:
Styling:
Hair & Makeup:
Videography:
Production: .duction104
Set & Art Direction:

Experience this journey with us. To book an appointment with our fashion consultants, call +923331213479 or +923331213177. Now available at the HSY Mansion and online at www.theworldofhsy.com

MusafirSome journeys are less about where you arrive and more about who you become along the way. Musafir captures this ...
13/04/2026

Musafir

Some journeys are less about where you arrive and more about who you become along the way. Musafir captures this constant motion, a reflection of evolving identities, untold stories, and moments that shape you in silence. Rooted in Pakistan’s rich cultural heritage, the collection reimagines tradition through a contemporary lens, drawing inspiration from diverse regions and weaving it into modern, globally resonant silhouettes. Through intricate craftsmanship, layered textures, and a deep, expressive palette, Musafir bridges past and present, honouring where we come from while embracing the journey ahead.

Replace the credits with the following

HSY Creative Director:
Models:
Styling:
Hair & Makeup:
Photography: .sherwani
Production: .duction104
Set & Art Direction:

MusafirNot every journey asks to be understood, some are simply meant to be lived. Musafir captures the essence of movem...
11/04/2026

Musafir

Not every journey asks to be understood, some are simply meant to be lived. Musafir captures the essence of movement, of becoming, of stories that unfold quietly yet leave a lasting mark. It exists in fleeting moments, in contrasts, in the stillness and the storm, shaping who we are along the way.

Rooted in Pakistan’s rich cultural landscape, Musafir reinterprets heritage through a modern lens. Drawing from the country’s varied terrains, traditions, and artistic legacies, the collection brings together time-honoured craftsmanship with contemporary, globally resonant design. Through layered textures, considered details, and expressive silhouettes, Musafir becomes a dialogue between past and present, evolving, yet deeply grounded.

HSY Creative Director:
Models:
Styling:
Hair & Makeup:
Photography: .sherwani
Production: .duction104
Set & Art Direction:

10/04/2026

Musafir

Some journeys aren’t meant to be explained, they’re meant to be felt. Musafir is a celebration of every soul in motion, every story unfolding in its own time, every path that leads you closer to who you are. It’s in the pauses, the chaos, the quiet confidence, and the unspoken emotions, this is where Musafir lives.

Musafir is a contemporary ode to Pakistan’s cultural heritage, reimagined for the modern generation. Inspired by the spirit of travel, the collection draws from the country’s diverse regions, landscapes, and traditions, blending indigenous craftsmanship with refined, globally relevant silhouettes. Through rich colour palettes, intricate techniques, and storytelling design, Musafir celebrates identity, belonging, and evolution, honouring the past while confidently embracing the future.

HSY Creative Director:
Models:
Styling:
Hair & Makeup:
Production: .duction104
Set & Art Direction:

10/04/2026

Musafir

Right when the day begins to slow and the city shifts its pace… a new story finds its moment.

Not everything needs to be rushed — some journeys are meant to arrive exactly when they should. And this one? You won’t want to miss.

6 PM. Today.

Stay ready.

09/04/2026

Musafir

Not all journeys are planned — some just unfold, one moment at a time. In the chaos, in the calm, every Musafir finds their own rhythm, their own story.

A little more revealed, yet so much left to discover.

Coming out tomorrow.

Stay tuned.

09/04/2026

Musafir

Every Musafir carries a story, some loud, some quiet, some still waiting to be found. In the rush of it all, it’s the little moments, the pauses, the in-betweens that shape the journey.

And this… is just a glimpse of what’s to come.

Coming out tomorrow.

Stay tuned.

08/04/2026

Musafir

An ode to movement, to stories that unfold with every step, and to moments that stay long after they pass. This collection was never just about clothing — it was about a journey, felt, seen, and remembered.

From the runway to reality, Musafir now finds its voice beyond the moment… in stories waiting to be told.

The campaign arrives 10th April.

Stay tuned.

07/04/2026

Musafir

Introducing Eesha, our eleventh Musafir — the phone addict, always connected, always scrolling, yet somehow capturing moments the world might miss. A reflection of what it means to be a Musafir… navigating between realities, living stories both on and off the screen.

Let’s see what this Musafir brings us. Their story is almost here.
Launching 10th April, Friday.

Stay tuned!

07/04/2026

Musafir

Meet our eleventh Musafir, Yasser — the casual one, effortless in style and easy in spirit, making simplicity look like a statement. A reflection of what it means to be a Musafir… laid-back, unforced, and moving through the journey with quiet confidence.

Let’s see what this Musafir brings us. His story is almost here.
Launching 10th April, Friday.

Stay tuned!

Address

HSY Mansion, 23-G, Ali Zaib Road, Gulberg-III
Lahore
54000

Opening Hours

Monday 11:00 - 19:00
Tuesday 11:00 - 19:00
Wednesday 11:00 - 19:00
Thursday 11:00 - 19:00
Friday 11:00 - 19:00
Saturday 11:00 - 19:00

Telephone

+923331213479

Website

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