Joi Living

Joi Living Here to inspire mindful land conscious living through carefully crafted and curated goods.

08/05/2026

This is your reminder that rest is productive too 🩵

Comment SUMMER and I’ll send you a little surprise ☀️

When life calls you, you answer ok?
06/05/2026

When life calls you, you answer ok?

You don’t need a bigger bag 🩵 Our beach towels are lightweight, highly absorbent, and quick-drying. Folded down, they’re...
01/05/2026

You don’t need a bigger bag 🩵

Our beach towels are lightweight, highly absorbent, and quick-drying.

Folded down, they’re no bigger than a water bottle.

Save this for your next trip 🏖️

There’s a reason we romanticise places like Mallorca.It’s not just the view.It’s the feeling of having time.Of moving sl...
27/04/2026

There’s a reason we romanticise places like Mallorca.

It’s not just the view.
It’s the feeling of having time.
Of moving slower.
Of needing less.

Viva was created for exactly that.

A towel you throw over your shoulder,
wrap around your body,
and bring with you—everywhere.

From salty swims
to quiet mornings
to long, warm evenings.

Not just a towel.
A shift in pace.

~ ~ ~

If you’ve been craving a slower summer…
this is your sign 🩵

You don’t need more for summer.You need pieces that adapt.A towel that becomes a sarong.That lives on the beach.That fol...
26/04/2026

You don’t need more for summer.

You need pieces that adapt.

A towel that becomes a sarong.
That lives on the beach.
That follows you everywhere — without effort.

This is what effortless actually looks like.

Get 20% off your first order (link in bio) 🩵

26/04/2026

You’ll reach for this every summer.

Not just a beach look.
This is the piece you throw on — every time.

Light. Effortless. Always right.

Comment SUMMER and I’ll send you a little treat 🩵

Here’s what no one tells you about building a small business.Most of the time, it doesn’t look like a brand shoot.
It lo...
23/04/2026

Here’s what no one tells you about building a small business.

Most of the time, it doesn’t look like a brand shoot.
It looks like catching a moment before it disappears.
Asking someone you love to “just stand there for a second.”
Hoping it turns out the way you see it in your head.
And honestly?
Doubting yourself more times than you’d like to admit.
I’m not a trained photographer.
But I’ve learned to trust my eye anyway.
Because when you run a small business,
you don’t wait for perfect conditions.
You use what you have.
You create with what’s in front of you.
And you figure it out along the way.
And maybe that’s the point.

Everything you see here is part of that journey → www.joiliving.com 🩵

The more you use Peshtemal (hamam towels), the softer it gets. Beach towel.Blanket.Travel essentials.(Yes, it does it al...
22/04/2026

The more you use Peshtemal (hamam towels), the softer it gets.

Beach towel.
Blanket.
Travel essentials.
(Yes, it does it all.)


Once you switch, you never go back.

Say welcome to the towel you didn’t know you needed.

Comment SUMMER and I’ll send you a welcome code 🩵

Your summer uniform, sorted.Lightweight. Breathable. Made for real days in the sun ☀️🩵
21/04/2026

Your summer uniform, sorted.
Lightweight. Breathable. Made for real days in the sun ☀️🩵

🔍We’re the summer mood you’ve been searching for 🩵Comment SUMMER and I’ll send you a little sunshine (and a treat) 🩵
20/04/2026

🔍We’re the summer mood you’ve been searching for 🩵

Comment SUMMER and I’ll send you a little sunshine (and a treat) 🩵

19/04/2026

Choosing sustainable is to choose life above anything else.

www.joiliving.com

Adress

Stockholm
12056

Telefon

+46769421234

Webbplats

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