Novela Singapore

Novela Singapore Singapore-Homegrown, multi-brand Beauty Destination built on one belief: Great Beauty shouldn't cost more than it should. Learn More: https://bit.ly/3QrRFYM

More Savings, Less Searching, all in one place. Stay Tune for our exciting VIP member experience!

Your 10.10 cart is about to look a lot better 👀From 8–12 Oct, Novela VIPs get first dibs on our 10.10 Online Exclusive 💗...
07/10/2026

Your 10.10 cart is about to look a lot better 👀

From 8–12 Oct, Novela VIPs get first dibs on our 10.10 Online Exclusive 💗

✨ $110 DEALS on selected beauty favourites
✨ 3 FOR $110 across selected picks
✨ Skincare, fragrance, wellness & more
✨ Online only

Basically, more beauty for your $110. 🤭

🛒 Shop online from 8–12 Oct and don’t wait too long, while stocks last!

Not a VIP yet? Join VIP Lite or VIP Gold to unlock VIP prices and start shopping 💕

T&Cs apply. While stocks last.

07/10/2026

VIP prices without the year-long commitment? VIP Lite makes it easy to try first 💗

For just $30, enjoy 2 months of VIP-exclusive prices across your beauty favourites, from skincare and makeup to fragrances, haircare and more.

✨ VIP Lite
$30 for 2 months
Access to VIP-exclusive prices
Shop in-store & online

Loving the VIP life and ready for more? 👀

👑 VIP Gold, $120/year
🎟️ Welcome Voucher Pack
🎂 Birthday Voucher Pack
🎁 Monthly VIP Limited Privileges
🚚 6× free delivery vouchers
🛍️ VIP-exclusive prices & offers

Want more from your membership? Get VIP Gold today 👑✨

T&Cs apply.

POV: You need Vitamin D, but the “D” stands for something else 🤭Consider this your sign to add a little more “Vitamin D”...
06/10/2026

POV: You need Vitamin D, but the “D” stands for something else 🤭

Consider this your sign to add a little more “Vitamin D” into your routine ✨

From fragrances and makeup to skincare and daily supplements, pick your D:
💄 Dior from VIP $10
💊 DHC from VIP $15
🌸 Diptyque from VIP $160
💚 Dr.G sets at VIP $30

Which “Vitamin D” are you reaching for first? 👀

Shop these VIP prices at Novela in-store & online. Not a VIP yet? Join us and unlock VIP-exclusive prices across your beauty favourites 💗
T&Cs apply. While stocks last.

05/10/2026

Found your next beauty stop in town 👀📍

Our newest Novela outlet at CityLink Mall is now even easier to find. Just alight at City Hall MRT and follow along with us. 💗

From skincare and makeup to fragrance, haircare, wellness and more, your beauty favourites are all waiting for you under one roof.

Save this reel for your next trip to City Hall and come say hi at Novela CityLink Mall ✨

Who said getting VIP access was hard? 👀 Turns out, it’s way easier than you think.With Novela VIP Lite, just $30 gets yo...
05/10/2026

Who said getting VIP access was hard? 👀 Turns out, it’s way easier than you think.

With Novela VIP Lite, just $30 gets you 2 months of VIP-exclusive prices across your beauty favourites.

And the savings can start from your very first haul. 💸 In this basket alone, VIP prices bring $280 worth of products down to $140, which means you’ve already saved way more than the cost of your Lite Pass.

No big commitment. Just $30, 2 months, and plenty of VIP prices to enjoy. 💗

Ready to see how much you could save?

Join VIP Lite and start shopping smarter at Novela, in stores and online.

T&Cs apply.

Okay, these prices deserve a closer look 👀Our K-Beauty shelves just got an update with AMUSE and LACTO-FIT, bringing eve...
04/10/2026

Okay, these prices deserve a closer look 👀

Our K-Beauty shelves just got an update with AMUSE and LACTO-FIT, bringing everything from fun makeup picks to everyday wellness essentials.🩷

Think $12 lip tints, $20 cushions, probiotics from $20 and plenty more at VIP prices.

And you don’t have to commit to VIP Gold to get in on the prices. VIP Lite is $30 for 2 months, giving you access to VIP member prices across Novela.✨😍

Consider this your sign to check out what’s new 🇰🇷

Available at Novela stores and online.🛒🛍

T&Cs apply.

Not every beauty shopper shops the same way 💗Maybe you want to try VIP prices without the long-term commitment. Or maybe...
04/10/2026

Not every beauty shopper shops the same way 💗

Maybe you want to try VIP prices without the long-term commitment. Or maybe you already know the extra perks will be worth it.

That’s why there are now two ways to VIP at Novela.
💗 VIP Lite | S$30 for 2 months
Get access to VIP-exclusive prices and enjoy savings of up to 80% off.
🖤 VIP Gold | S$120 for 1 year
Enjoy VIP prices plus 16 welcome vouchers, monthly VIP privileges, birthday perks, 5% cashback and 6 delivery vouchers.

Start Lite or go Gold. Enjoy Novela VIP your way. ✨

T&Cs apply.

03/10/2026

Unpopular opinion: paying full price for haircare is a bad hair decision👀💇‍♀️

Especially when our latest VIP Limited Privilege is giving you Aveda Rosemary Mint Purifying Shampoo 1L for just S$40. Yes, the 1 litre bottle. 😭

Not a VIP yet? You’ve got options 💗 Join VIP Lite for just S$30 for 2 months to unlock VIP prices across Novela, with savings of up to 80% off.

Or go VIP Gold for the full VIP experience, including access to exclusive privileges like this one. ✨

Good hair day 🤝 better prices.

Available while stocks last. T&Cs apply.

Something special is waiting at our NEW Novela CityLink Mall store 👀🎁To celebrate our opening, VIP Gold members can take...
02/10/2026

Something special is waiting at our NEW Novela CityLink Mall store 👀🎁

To celebrate our opening, VIP Gold members can take home a Mystery Beauty Bag worth up to S$160 when you spend S$288 in a single transaction. ✨

What’s inside? That’s the mystery. 🤭 But you can expect a mix of exciting beauty finds waiting to be unboxed.

Only the first 100 redemptions, so don’t wait too long!
📍 Novela CityLink Mall
💛 Exclusive to VIP Gold members
🛍️ Spend S$288 in a single transaction
🎁 Receive a Mystery Beauty Bag worth up to S$160
⏰ First come, first served. While stocks last.

Not a VIP Gold member yet? Join us and unlock even more VIP perks, prices and exclusives.

T&Cs apply.

Not a VIP yet? 👀 Well… now you can be, without going all in.Meet the Novela VIP Lite Pass 💗 For just S$30 for 2 months, ...
02/10/2026

Not a VIP yet? 👀 Well… now you can be, without going all in.

Meet the Novela VIP Lite Pass 💗 For just S$30 for 2 months, unlock VIP member prices across Novela and enjoy up to 80% OFF your beauty favourites.

Skincare, makeup, fragrance, haircare, wellness and more. Your usual beauty picks just got a much better price tag. ✨

💳 S$30 for 2 months
🛍️ Access VIP member prices
💗 Up to 80% OFF
📍 Shop in-store & online

Go Lite today and start saving 🌟

T&Cs apply.

Address

Singapore

Opening Hours

Monday 10:30 - 22:00
Tuesday 10:30 - 22:00
Wednesday 10:30 - 22:00
Thursday 10:30 - 22:00
Friday 10:30 - 22:00
Saturday 10:30 - 22:00
Sunday 10:30 - 22:00

Telephone

+6567410615

Website

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