Bobby Shay Beauty

Bobby Shay Beauty Welcome to Bobby Shay Beauty! We are a brand that embodies inclusivity, self-love, self-worth, and confidence.

Our founder, Bobby Shay, struggled with self-confidence and self-worth growing up, but he never gave up on his dream to share his story and connect with people through beauty products. With Bobby Shay Beauty, we aim to provide a range of cosmetics that not only enhance your physical appearance but also empower you to embrace your unique beauty. Join us on our journey to and embrace the beauty within you!

I still remember the day, and it felt like it was just yesterday. I was standing in Watsons, staring at a shelf full of ...
25/05/2025

I still remember the day, and it felt like it was just yesterday. I was standing in Watsons, staring at a shelf full of concealer bottles… and not a single one matched me.

One was too warm, one was too light, and my shade? It didn’t even exist.

That moment changed everything.

I didn’t want another beauty brand. I wanted a solution. A brand that's created to those who can relate who went through the same, YOU. And today, we’ve created that brand—Bobby Shay Beauty.

We launched with 24 Shaydes—and we’re just getting started, it's time we build this together, shall we? Because your shayde deserves to exist too! And if it doesn’t? BIG PROBLEM!

We’ll make it, together 💚

The Shayde Expansion? In the lab.

The countdown is almost over...In less than 24 hours, we celebrate 1 year of bold beyouty, real skin, and every shayde i...
07/05/2025

The countdown is almost over...

In less than 24 hours, we celebrate 1 year of bold beyouty, real skin, and every shayde in between.

You’ve been with us from Day 1 — now come glow with us as we make history (and give you the sale you deserve 😉).

Inclusivity. Self-Care. You.
This is your invite. This is your moment.

🎉 GIVEAWAY WINNERS ANNOUNCED! 🎉We said 11… and y’all gave us 9 🤭 But hey, we’re still feeling the love and we’re here to...
30/04/2025

🎉 GIVEAWAY WINNERS ANNOUNCED! 🎉
We said 11… and y’all gave us 9 🤭 But hey, we’re still feeling the love and we’re here to celebrate YOU! 💅✨

Congratulations to our Bobby Shay Anniversary Giveaway Winners .d3wi .enriquez - your glam goodies are waiting for you, boo! 💋

📩 Slide into our DMs or email us at [email protected] to redeem your exclusive discount code by the end of today!

Don’t leave us hanging—we’ve got your glow-up covered. 😘

THE COUNTDOWN BEGINS. ⏳✨We're turning ONE YEAR OLD in just 9 days — and baby, we're just getting started. 🎉Save the date...
29/04/2025

THE COUNTDOWN BEGINS. ⏳✨

We're turning ONE YEAR OLD in just 9 days — and baby, we're just getting started. 🎉

Save the date: 8th May 2025.
Expect major slayage, massive love, and maybe a little somethin' somethin' to celebrate YOU for believing in us. 👑💖

Get your carts ready... This party's not waiting for nobody. 🛒🔥

THE COUNTDOWN BEGINS. ✨We're turning ONE YEAR OLD in just 9 days — and baby, we're just getting started!Save the date: 8...
29/04/2025

THE COUNTDOWN BEGINS. ✨

We're turning ONE YEAR OLD in just 9 days — and baby, we're just getting started!

Save the date: 8th May 2025.
Expect major slayage, massive love, and maybe a little somethin' somethin' to celebrate YOU for believing in us. 👑💖

Get your carts ready... This party's not waiting for nobody. 🛒🔥

Celebrating 7 Months of Bobby Shay Brands! 🎉Time flies when you're reshaping the beauty industry with YOU in mind! Since...
06/12/2024

Celebrating 7 Months of Bobby Shay Brands! 🎉

Time flies when you're reshaping the beauty industry with YOU in mind! Since our launch on 8th May 2024, we’ve been on an incredible journey to champion inclusivity and empower self-expression.

To thank you for your love and support, enjoy 10% OFF SITEWIDE & IN-STORE from 6th - 8th November. 🛍️✨

💡 EXTRA SAVINGS ALERT:
If you’re an existing customer with our lifetime promo code, stack it with this offer for a total of 20% OFF!

Together, we’re paving the way for a more inclusive beauty industry—starting in Singapore and beyond. 💚

Enjoy these promotion times and let’s keep glowing!

September’s Beauty Secret Weapon! 🇸🇬✨Glow up without breaking the bank, from base to scent! These affordable gems have y...
04/09/2024

September’s Beauty Secret Weapon! 🇸🇬✨
Glow up without breaking the bank, from base to scent! These affordable gems have you covered from dewy skin to dreamy fragrances. 💄🌸
Smell atas, look shiok, all on a hawker budget. Don’t say bojio! 😉💰

☁️✨ Makeup Magic in the Air! ✨☁️Oops, did Bobby Shay’s beauty sponges escape to the sky? 🎈🤭These fluffy cloud-like puffs...
29/08/2024

☁️✨ Makeup Magic in the Air! ✨☁️
Oops, did Bobby Shay’s beauty sponges escape to the sky? 🎈🤭
These fluffy cloud-like puffs are floating down to save your makeup day! 💄🌟
Bounce, blend, and beautify with these dreamy droplets ☁️💧

Super soft & absorbent - like tiny beauty clouds! ☁️😍
Fits every face curve - no nook or cranny left behind 🧐👌
For foundation, concealer, or whatever you dream up 🌈✨

How to catch your beauty cloud:

Dampen for dewy dreams 💦
Bounce & blend for flawless fun 🦘💃
Watch your skin transform - it’s makeup magic! ✨🔮

Are you ready to float on cloud fine with Bobby Shay? Let’s make your makeup routine out of this world! 🚀🌠

Available at the .sg
Check out at our online store 🛒: www.bobbyshay.com

🚨 SHAY-NANIGANS REMINDER! 🚨 HEAR ME OUT, BEAUTIES!ICYMI (or just in case you forgot), we’re still slaying with our 24 sh...
20/08/2024

🚨 SHAY-NANIGANS REMINDER! 🚨 HEAR ME OUT, BEAUTIES!

ICYMI (or just in case you forgot), we’re still slaying with our 24 shades of fabulosity! 💁‍♀️✨

𝘾𝙤𝙣𝙘𝙚𝙖𝙡𝙚𝙧 𝙜𝙖𝙢𝙚? 𝙊𝙣 𝙥𝙤𝙞𝙣𝙩. 𝙁𝙤𝙪𝙣𝙙𝙖𝙩𝙞𝙤𝙣 𝙛𝙡𝙚𝙭? 𝙐𝙣𝙢𝙖𝙩𝙘𝙝𝙚𝙙.

We’ve been covering Singapore’s gorgeous faces like nobody’s business!

From ‘Monday morning realness’ to ‘Friday night fierce’, our shade range has been THE talk of the town. Don’t believe us? Just ask your glow-getter bestie! 💄🌈

Still playing hide and seek with your perfect match?

CC what you’re missing! (That’s Color Chameleon, obvs)
Or maybe you need an F-ing miracle? (Foundation Fantastic, duh!)
Whether you’ve been riding the Shay-train or you’re fashionably late to the party, there’s always room for more glow!

So, ready to remind yourself why you fell in love with our shades?
Time to re-ignite that flame! 🔥

Because in our world, every day is a good day to shine! ✨

Pucker up, buttercup! 💋 Our triple-threat lip elixir is about to make you the talk of Smooch City.Vitamin E for that ant...
14/08/2024

Pucker up, buttercup! 💋 Our triple-threat lip elixir is about to make you the talk of Smooch City.
Vitamin E for that antioxidant shield? Check.
Hyaluronic acid for plump, juicy lips? You bet.
Shea butter for irresistibly smooth smoochers? Oh honey, yes!
Get ready to turn heads and break hearts with lips so luscious, they should come with a warning label. 😉
Are you ready to upgrade your kissing game? Swipe right on our lip-loving potion and let the compliments roll in! 💄✨

🇸🇬

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Singapore

Telephone

+6588584543

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