09/09/2026
🥬 Can a salad stay fresh for 12 days?
At our recent at IFA Berlin, we invited visitors to find out for themselves. 😊
Twelve days earlier, we placed a fresh salad inside a Liebherr Appliances drawer and made a simple promise: BioFresh helps keep food fresh significantly longer.
When the countdown reached zero, we opened the drawer together.
The result? A salad that was still crisp, vibrant, and full of life. ✨
Freshness isn't just about technology. It's about respecting the food we buy, the resources used to produce it, and reducing unnecessary food waste.
The highlight of the challenge came next: the tasting. Guests were invited to try the salad themselves and judge the results firsthand.
Their reactions said it all. 🌱
At Liebherr, we're committed to innovation that helps people preserve what matters most because when freshness lasts longer, waste is reduced and resources are valued. Thank you to everyone who joined us!