The Slow Era

The Slow Era Where vintage fashion and slow-made craftsmanship are lovingly curated.

We feature the collections of six vintage curators, in addition to upcycled and handmade clothing, jewelry, and home decor created by skilled local and national artists.

It’s coming up quick! Our first ever blowout sale! More you can expect👇🏼Three days! Friday the 28th - Sunday the 30th!🌟$...
08/21/2026

It’s coming up quick! Our first ever blowout sale! More you can expect👇🏼

Three days! Friday the 28th - Sunday the 30th!

🌟$5 rack
🌟$10 rack
🌟Our sale rack will be an additional 10% off
🌟All other vintage in the store will be 20% off
🌟Anything left on the $10 rack will be $5 on Sunday
🌟Come early to get first pick and come back later to get deeper discounts
🌟Online shoppers enjoy 20% off all vintage on our website with a special code shared on our site banner during sale days

📍130 MAIN STREET, DOWNTOWN, AMES, IOWA
Friday 11:00 AM to 6:00 PM
Saturday 9:00 AM to 6:00 PM
Sunday 11:00 AM to 4:00 PM

Our collab with Jen Maguire is now available in store and online at theslowera.com/product-tag/jenmaguire/With names lik...
08/20/2026

Our collab with Jen Maguire is now available in store and online at theslowera.com/product-tag/jenmaguire/

With names like “The Lynette” and “The Bree”, each earring is thoughtfully designed for both the simple and the bold fashionista.

They’re also lightweight and hypoallergenic for sensitive ears.

Limited availability! There are doubles made of some designs and others are one-of-a-kind.

Don’t forget to follow Jen and give us some love by telling us your favorite pair❤️

Bags bag bags coming online this week! As usual, keep an eye on our stories for direct links. Shipping or store pick-up ...
08/19/2026

Bags bag bags coming online this week!

As usual, keep an eye on our stories for direct links. Shipping or store pick-up available at checkout. Each bag is already available in store🪴

Visit us in person:
130 Main Street, Ames, IA📍

08/16/2026
One week from today, our earring collab with Jen Maguire is released into the world! These colorful babes are all lightw...
08/13/2026

One week from today, our earring collab with Jen Maguire is released into the world! These colorful babes are all lightweight, hypoallergenic, and made in limited quantities. We have doubles of some and others are one-of-a-kind. Don’t miss out and set a reminder! Available in-store and online at theslowera.com on Thursday, August 20th @ 11:00 AM CT💖

A few dresses coming online this week😍Watch our stories for direct links. Already available in-store🌷
08/12/2026

A few dresses coming online this week😍

Watch our stories for direct links. Already available in-store🌷

Here’s a few cuties coming to the site over the next few days - including these groovy, 1970s Vera Neumann shirts, which...
08/06/2026

Here’s a few cuties coming to the site over the next few days - including these groovy, 1970s Vera Neumann shirts, which are great transition pieces for Fall!

It’s also tax-free weekend! Friday and Saturday, shop tax-free on all clothing and footwear that’s individually priced at less than $100!

Come visit us at 130 Main Street, Ames, Iowa
Open Thursday & Friday 11-6, Saturday 9-6, Sunday 11-4

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Ames, IA

Opening Hours

Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm
Sunday 11am - 4pm

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