The Slow Era

The Slow Era Where vintage fashion and slow-made craftsmanship are lovingly curated.

We feature the collections of six vintage curators, in addition to upcycled and handmade clothing, jewelry, and home decor created by skilled local and national artists.

This month, we collaborated on a liquid hand soap with Mystic | Eco-Friendly Skincare , a local Ames business specializi...
06/11/2026

This month, we collaborated on a liquid hand soap with Mystic | Eco-Friendly Skincare , a local Ames business specializing in handcrafted, eco-friendly cosmetics and self-care products.

Not only does it smell AMAZING and I found myself repeatedly smelling my hands afterwards, but it did something else I’ve never experienced as a person with chronically dry skin—left my hands softer.

This softness is the result from being a castile soap, which uses locally sourced raw honey. It also uses all CLEAN ingredients (see what I did there 😉) and is free from harsh chemicals.

Our staff love it too and agree that this is the best hand soap we’ve ever tried!

It releases next week, Wednesday, June 17th in-store and online at theslowera.com. Set a reminder to get your hands on it🙌🏼

FACTS🙌🏼 Yesterday while killing some time in Des Moines’ East Village, I was so excited to see the new spot for and it ...
06/10/2026

FACTS🙌🏼

Yesterday while killing some time in Des Moines’ East Village, I was so excited to see the new spot for and it didn’t disappoint! I love that each vintage shop in the area has its own unique vibe and I love how laid back and cool this one is. I wish I got more pics, but besides the curation, I loved the seating areas and photo booth. And a vintage store that serves beer? I’m here🙌🏼 🍻

I picked up the cutest pair of pink linen shorts that I’ll be wearing all summer long. Make sure you stop by next time you’re in Des Moines!

I was recently a guest on , episode 260: “Your Beliefs are your Superpower,” where Amanda and I discuss AI, building a...
06/07/2026

I was recently a guest on , episode 260: “Your Beliefs are your Superpower,” where Amanda and I discuss AI, building a business around your values, how having a brand manifesto (or personal manifesto) acts as a guideline for making decisions based on those values, and how I regularly have conversations with customers about sustainability and slow fashion.

Most often, these conversations begin with the phrase, “They just don’t make things like they used to,” when a customer delights in the quality or unique details of something in the store. Other times, people simply ask me about slow fashion and that’s exactly what happened just days after the episode aired!

It nearly sounds fake, but genuinely happened this way. One of my Summer interns stopped by on her day off with a friend. After introducing us, her friend asked me, “Hey, Belimar tells me you focus on slow fashion. Can you tell me more about it and do you have any tips for living more sustainably?” These slides include many of my responses and more!

Mostly ‘70s pieces going up online this week❤️‍🔥 Keep an eye on our stories for direct links or let us know if you want ...
06/03/2026

Mostly ‘70s pieces going up online this week❤️‍🔥 Keep an eye on our stories for direct links or let us know if you want to be notified once something’s up! Store pick-up or shipping is always available at checkout💕

You can now shop with us six days a week! Now open on Tuesdays 11-6 💞
05/29/2026

You can now shop with us six days a week! Now open on Tuesdays 11-6 💞

Introducing Paige & Belimar, our Summer interns from ISU’s fashion program! I’m so thrilled to have them at The Slow Era...
05/25/2026

Introducing Paige & Belimar, our Summer interns from ISU’s fashion program! I’m so thrilled to have them at The Slow Era this Summer! Come chitchat with us as you peruse the shop for your next gem💖

Here are a few stunners from our Vintage Store Day collection going up on the website over the next few days! Otherwise,...
05/21/2026

Here are a few stunners from our Vintage Store Day collection going up on the website over the next few days! Otherwise, we just got A TON of new inventory we’re focusing on cleaning and getting out before the weekend.

As far as these pieces go, keep an eye on our stories for direct links or let us know if you want to be notified when something is up! Shipping and store pick-up are always available at checkout💖

Now available! Our artist collab with Things we love about this collection as an eco-conscious store with sustainabilit...
05/14/2026

Now available! Our artist collab with

Things we love about this collection as an eco-conscious store with sustainability at the core of what we do:
🐍Each item is upcycled on vintage garments while also utilizing vintage textiles to create the critters
🐍Fashion that educates: each garment includes a hang tag explaining the critter depicted on it
🐍While all of our handmade and upcycled clothing is sustainably-made, these specifically feel like a celebration of nature and our planet that we’re actively trying to protect
🐍Each garment is one-of-a-kind, ensuring you have something special and unique that no one else has

Available in-store and online at
theslowera.com/product-tag/katchercreations/
Store pick-up or shipping available at checkout on the site!

A little sneak peek of some of the pieces included in our curated collection for 👀These, along with other gems, will be...
05/11/2026

A little sneak peek of some of the pieces included in our curated collection for 👀

These, along with other gems, will be released on Saturday’s big day! ☀️
Stop by The Slow Era (130 Main St, Ames, IA) on May 16th, from 10:00 AM - 2:00 PM to enjoy an in-store pop-up with and tunes by

We’re also bringing back the chocolate deals y’all loved from our anniversary party! When you enter, you’ll pick from a variety of chocolates with a unique deal on the bottom of each one! We’ll also have a photo backdrop for Polaroids with your pals for $5!

You won’t want to miss this fun day to celebrate specialty vintage stores nationwide, that we put so much work and love into year-round💞

Thank you for these beautiful photos 😍

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Ames, IA

Opening Hours

Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm
Sunday 11am - 4pm

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