The Slow Era

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The Slow Era Where vintage fashion and slow-made craftsmanship are lovingly curated.

We feature the collections of six vintage curators, in addition to upcycled and handmade clothing, jewelry, and home decor created by skilled local and national artists.

New collab coming in hot! This time, on upcycled blankets turn jackets, with RE/LOADED They release in-store at The Slow...
10/08/2026

New collab coming in hot! This time, on upcycled blankets turn jackets, with RE/LOADED

They release in-store at The Slow Era and online at theslowera.com on Thursday, October 15th at 11:00 AM CT!

There are only five and they’re each one-of-a-kind so don’t miss out and hit that reminder button!

👇Ok now tell us your favorite one, bc we’re obsessed!

Pop in during the downtown Ames witches walk on October 8th from 6:00-8:00 PM! Your favorite sale is back for one night!...
09/30/2026

Pop in during the downtown Ames witches walk on October 8th from 6:00-8:00 PM!

Your favorite sale is back for one night! When you enter the store, you’ll “trick-or-treat” (let’s be serious, there’s only treats👻) your own unique discount. Each candy will have a different discount on the bottom!

Not only that, but waste around Halloween is pretty scary, but it doesn’t have to be! According a an article published by Yale in 2020, “Nearly 85% of Halloween costumes end up in a landfill, and many store-bought costumes come coated in a non-recyclable
plastic.”

So we’re providing y’all with sustainable costume ideas in-store, released the same night!

You won’t want to miss this fun, annual event! It’s also the first time you’ll be able to sip ‘n stroll throughout downtown. Checkout the Downtown Ames post for more about this! Unfortunately, we don’t have a liquor license, so you won’t be able to bring alcoholic drinks inside, but we hope you’ll stop through in between beverages!

Western / western adjacent drop online this week! We’ve already started adding some to the site. Check our stories for d...
09/29/2026

Western / western adjacent drop online this week! We’ve already started adding some to the site. Check our stories for direct links. Shipping and store pick-up are always available at checkout. Already available in-store🤠

Y’all are hilarious and make us smile ear to ear. We truly have the best customers🥹 Thank you for loving vintage and han...
09/24/2026

Y’all are hilarious and make us smile ear to ear. We truly have the best customers🥹 Thank you for loving vintage and handmade. Thank supporting small business so we can continue doing what we love!

Visit us in downtown Ames, Iowa
130 Main Street📍
Tuesday-Friday 11-6
Saturday 9-6
Sunday 11-4

Mid century dress drop (and one skirt) online this week in sizes XS-XXL!We’ve started adding them to our story with dire...
09/23/2026

Mid century dress drop (and one skirt) online this week in sizes XS-XXL!

We’ve started adding them to our story with direct links and will continue to throughout the week. Shipping and store pick-up are always available at checkout! And yep, they’re ready to be snagged in-store💕

Visit us
130 Main Street, Ames, Iowa📍
Tuesday-Friday 11-6
Saturday 9-6
Sunday 11-4

AVAILABLE NOW: One-of-a-kind, handmade, strawberry earrings that we collaborated on with Sam Roberts!Each pair is priced...
09/17/2026

AVAILABLE NOW: One-of-a-kind, handmade, strawberry earrings that we collaborated on with Sam Roberts!

Each pair is priced at $38, hypoallergenic, lightweight, made with epoxy resin, and perfect for you or as a gift!
Purchase in-store or online at http://theslowera.com/product-tag/samroberts/

Swipe to learn more about Sam, to see the full collection, and check out the last slides to see the initial sketches (we love an idea coming to life✨)

While these earrings are exclusive to The Slow Era, you can also find some of Sam’s earrings for sale at Lockwood Cafe

TOMORROW! We’re open late during the Downtown Ames music walk! Stroll through downtown for this great event and get 10% ...
09/16/2026

TOMORROW! We’re open late during the Downtown Ames music walk! Stroll through downtown for this great event and get 10% off your purchase from 5-8pm when you mention this post👀 See you there!

09/14/2026

I’ve started seeing it more on Facebook marketplace and in online vintage groups—some sellers are using generative AI to “model” clothes they’re selling. But just because it’s easy and convenient, doesn’t mean it’s actually doing us any favors. (And I don’t even touch on the environmental effects of AI here!) Also, whether it’s this, selfie filters, or a perfectly curated page, I think more and more people are craving authenticity. We wanna see the real deal!

SNEAK PEEK👀One week until our earring collab with Sam Robert’s goes live! Each pair of handmade earrings is one-of-one s...
09/10/2026

SNEAK PEEK👀
One week until our earring collab with Sam Robert’s goes live! Each pair of handmade earrings is one-of-one so smash that reminder button so you don’t miss out!
🍓Pro-tip: Newsletter subscribers get early access🍓

Flannel season is among us. Who’s ready?Here’s the ones going up on the site this week, but there’s more on our flannel ...
09/09/2026

Flannel season is among us. Who’s ready?

Here’s the ones going up on the site this week, but there’s more on our flannel rack with more incoming!

Keep an eye on our stories for direct links. Shipping or store pick-up always available at checkout.

Shop in store📍
130 Main Street, Ames, Iowa
Tues-Fri 11-6, Sat 9-6, Sun 11-4

Address

Ames, IA

Opening Hours

Thursday 11am - 6pm
Friday 11am - 6pm
Saturday 11am - 6pm
Sunday 11am - 4pm

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