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Black-owned startup combines greeting cards with technology and automation

ATLANTA – November 19, 2018 – “How many times have you found yourself in this scenario: It’s a friend’s or relative’s birthday and you’re driving to the store at the last minute to buy a card. Also, you need to grab stamps. “I’ve been there more times than I care to remember,” shares Culture Greetings’ founder, Dr. Dionne Mahaffey.

It’s a problem Mahaffey has solved for the rest of us. Launched today, her Atlanta-based company, Culture Greetings, offers contemporary greeting cards specifically geared towards Black people and other people of color. The cards can be personalized and queued for mailing – right from your desk. Making multiple trips to the store and post office to send a card isn’t a viable option for most busy people Mahaffey learned from personal experience and extensive research. Social media, while a convenient way to say Happy Birthday or Congratulations, often fail at delivering a true personal connection. So Culture Greetings merges the best of both worlds by marrying the traditional social interaction of greeting cards with 21st century technology.

Through its custom-developed software, Custom Greetings makes marking important occasions and milestones easy. At the Culture Greetings’ website, consumers can pick a card from a range of options for any important occasion plus include a personalized note using handwriting fonts as well as a gift card if they desire. Through automation, her commercial printing press then prints, addresses, stamps and mails the cards, via the U.S. Postal Service, directly to the customer’s designated recipients. Customers can send the same card to one person – or to multiple recipients.

This is achieved through a technology platform consisting of a tool kit of custom modules that enhance the personalization experience. There is also a stand-alone web-to-print software application that relies on a proprietary API module for automated print and fulfillment. A state-of-the-art commercial printing fleet of Xerox ColorPress 1000i equipment, along with other finishing and cutting equipment additions, is used to print the greeting cards on FSC-certified recycled paper. Taking its environmental consciousness even further, Mahaffey adds that, “For every tree that is consumed in the production of our cards, another tree is planted.”

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