08/25/2026
We have been working behind the scenes for months, and cannot be more excited to finally announce… We are officially launching the Tops Markets Tailgate Club with Abigail Lee! 🏈
When we started working on this with Tops Friendly Markets - we knew we wanted to create something that went so much further than just bringing in apparel this season. This past year has been something we never imagined and are so grateful for your continued love and support of BAL x TOPS. This year, we wanted to do something even bigger.
BAL is expanding beyond clothing in Tops, now coming to you in almost 100 locations with food items in stores as well as multiple new snacks & tailgate essentials rolling out in the next coming weeks. Featuring our By Abigail Lee Buffalo Royalty Print, we want these items to bring your game day celebrations to new heights. Alongside a whole new line of Tailgate Club apparel and 15+ new food items, we didn’t stop there! Chip bowls, wing platters, & so much more will be hitting the shelves just in time for the season and all throughout!
This launch is so special because of why we wanted to create the Tops Market Tailgate Club in the first place. We all know this year feels different. There is so much change happening, and it really made us think about what game day actually means to all of us. It’s the traditions we’ve created, the food we make, what we wear, the people we watch with, the parking lots we’ve made memories in & the living rooms we’ve cheered from.
That’s what we want this club to celebrate.
Whether you’re going to the game, tailgating in the parking lot, watching from home, or celebrating Buffalo from somewhere completely different, you are a part of this community.
Welcome to the Tops Markets Tailgate Club with Abigail Lee. 🏈 Everything we love about celebrating Buffalo, together.
Mark your Calendars- You’re invited to our official tailgate launch party on Saturday, September 12th ❤️💙 details coming soon 🎉
A special thank you to the 17 for 17 tour for letting us borrow the Bronco- be sure to check out their page & the special journey they are taking to all 17 games this year for an even better cause!
📸- NY + Destination Wedding Photographer • Lillian Farrell
