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QVC Shopping Us, 21600 CONKLIN Boulevard CALIFORNIA CITY, California City, CA (2026)

04/27/2023

Have you included graphics on your sales page?

How do they contribute to the effectiveness of your sales page?

Sometimes it can be hard to evaluate your own website. You poured your heart and soul into it and it is hard to be objective.

That's where my expertise comes in!

As a certified persuasion strategist, I can give you a point-by-point review of your sales page with practical suggestions on how to improve the content, flow, and persuasive powers of your page. I will make sure you stop waffling and start selling!

Want to know more or book your sales page review (I can review an existing page or the draft of your sales copy), head to: https://salespagesupport.com/

04/26/2023

Are you done people-pleasing and ready to take over the world with your beautiful business? I'm making it easy for you!

1️⃣ Buy your DARE TO DISPLEASE coffee mug from the Etsy store.

2️⃣ Send me proof of purchase

3️⃣ Get a FREE mini audit of your sales page to identify your greatest challenges and get you selling your product like hotcakes!

https://www.etsy.com/listing/1412741886/dare-to-displease-white-11oz-ceramic-mug

04/25/2023

Images and graphics can be used to illustrate different elements and benefits of your product or service and make the message more relatable.

For example, using images of people using the product or service can help to demonstrate how it can be used in real-life situations.

Infographics or diagrams can be used to explain complex concepts and features in an easy-to-understand way or make statistics about the service more accessible.

04/20/2023

It's important to use appropriate visuals that align with your target audience and the message of the sales page.

For example, if the product is targeted towards children, it would be appropriate to use bright colours and cartoonish images.

If the product is targeted towards a professional audience, it would be appropriate to use images that are more sleek and sophisticated.

If you work (mostly) with women, you may pick softer colours and images of women.

All of these considerations are part of your visual brand and will contribute to how enticing your overall marketing message is.

Curious about how else graphics can make your sales page more persuasive? Follow along as we continue to explore this topic next week.

04/18/2023

Visuals are a powerful way to communicate a message and play an important role in making a sales page engaging, memorable and persuasive!

✅ They help to illustrate the benefits of a product or service and bring the message to life.

✅ They break up text and make the sales page more visually appealing and easier to read.

✅ They help to create a more professional and polished appearance for the sales page. This increases the perceived value of the product or service and builds trust with potential customers.

✅ And, as I said, they make the sales page more engaging and memorable, which increases the chances of visitors making a purchase.

It seems pretty clear that adding high-quality images and graphics is very important, but what makes those visuals high-quality? We'll explore that in the next few posts, so make sure to follow the feed!

04/13/2023

Is your sales page a lean mean selling machine? Or is it a little more of a kitchen after a toddler made breakfast?

I see a lot of sales pages that have an overwhelming amount of information but lack some of the key ingredients that will convert prospects into paying clients.

I review sales pages and make suggestions for improvement.

Where you are great at what YOU do, I am an expert at helping you craft a juicy sales page that:

🧂 Highlights your Unique Selling Point (USP) and personality – no more bland text that you could find on anyone’s website!

👩🏻‍🍳 Shows off your expertise and builds trust with your future clients – you are the Master Chef of your business after all!

🍩 Is to the point and easy for your future clients to navigate (and buy from!) – stop waffling, start selling!

No need to keep crying over spilled milk! It's time to stop waffling and start selling. Get your sales page review at: https://salespagesupport.com/

04/12/2023

Do you need a little encouragement to get those sales going? It's as easy as 1️⃣ 2️⃣ 3️⃣

1️⃣ Buy your STOP WAFFLING AND START SELLING phone case from the Etsy store.

2️⃣ Send me proof of purchase

3️⃣ Get a FREE mini audit of your sales page to identify your greatest challenges and get you selling your product like hotcakes!

https://www.etsy.com/listing/1412746910/stop-waffling-and-start-selling-flexi

04/11/2023

We looked at some of the basic requirements for a good CTA:
1️⃣ Concise
2️⃣ Compelling
3️⃣ Urgent
Now, you might be wondering how that translates into actual words.

Let's say you want people to book a discovery call about your service. You can add this CTA:

I've added 20 slots for FREE strategy calls, book now before they fill up!

This CTA is simple, and appealing because the client will get 30 minutes of access to your brain (rather than just being sold to for 30 minutes), and there is a sense of urgency because there are only 20 slots available.

Of course, this does mean that you can only have 20 slots available for booking. If a prospective client clicks on the link and sees 100 slots available, they will feel lied to and manipulated, which will immediately break trust.

How about persuading your prospects to buy? Here's an idea:

STOP WAFFLING, START SELLING NOW!

In fact, if you want to action this particular CTA, head to: https://salespagesupport.com/

04/06/2023

Two common mistakes that people make around CTAs (Calls to Action) in their sales copy.

Either they assume people will naturally understand what is expected of them and do not add a CTA at all.

Or they want to make sure they cater to every single person and add 10 different CTAs with options on how to move forward.

Both are very confusing and will not help your followers become customers!

Here are some things to keep in mind:

👉 A CTA should be concise, meaning that it should be brief and to the point.

A long and complicated CTA can make it difficult for visitors to understand what they are supposed to do next, and it can be overwhelming. A simple and concise CTA can be more effective at encouraging visitors to take action.

👉 A CTA should be compelling, meaning that it should be persuasive and motivating.

The CTA should be designed to appeal to the visitor's emotions, and it should make them want to take the desired action. This can be achieved by using persuasive language and highlighting the benefits of taking the desired action.

👉 Include a sense of urgency to encourage visitors to act now.

This can be achieved by using language that implies time sensitivity, limited availability or by highlighting how soon your clients experience the first results of your service or products. This can help to increase the chances of visitors taking the desired action now, rather than putting it off for later.

More on CTAs in my next post, so make sure you're following along!

04/04/2023

A call to action (CTA) is an instruction or a prompt to the audience to take a specific action.

It's an important part of any marketing or sales message and it's designed to encourage visitors to take the next step. Whether it's to make a purchase, sign up for a free trial, or request more information. The CTA should be clear, concise, and compelling, and it should be prominently displayed on the sales page.

The call to action should be clear, meaning that it should be easy to understand and specific. The visitor should know exactly what they are supposed to do next, whether it's to make a purchase or sign up for a free trial. A clear CTA can help to increase the chances of visitors taking the desired action, whereas an over-complicated one can cause a prospect to give up and close your website without buying.

In the coming posts, we're going to look at CTAs and how you can increase the chances that your audience will take the next step in your sales funnel. Curious? Make sure to follow!

03/30/2023

I have already shared a fair amount of Mags' wisdom (FEM & House of Hives) about testimonials with you this week. We discussed questions you can ask, and client avatars to consider. So, what else is important to consider? Let's ask the expert!

>> Testimonial or Programme Evaluation?
One mistake I see a lot of people make when asking for a testimonial is that it is included in an evaluation form. Sending your client 20 questions about their experience is overwhelming and will not actually get you better information. An evaluation and a testimonial are not the same things, so make sure to separate the requests and questions.

>> Highlight your USP
Consider what makes your product different from others and try to let the testimonials show that off. This goes for all your messaging, including your testimonials, if the text wouldn't seem out of place on the website of a competitor, it is too generic and doesn't speak to your USP (we explored all about USPs a few weeks ago).

>> Ask specific questions
When asking for testimonials, provide specific questions. "What was it like to work with me?" or "What did you gain from my programme?" are broad questions that will probably get you pretty generic answers. However, asking when they realised they made the right choice to buy from you or what was an unexpected outcome? That will get you specific answers.

Do you need help capturing testimonials that will show you off in the best possible light? Check out the amazing services that Mags has on offer:
https://www.houseofhives.com/redesign-testimonials

03/28/2023

Before you can write good copy, it’s important to understand who you are writing it for. The same is true for testimonials.

You want the reader to feel "people like me bought this service" or "people I aspire to be like appreciated this product."

So when deciding which testimonials to include on your sales page, revisit your client avatars. Who are your ideal clients?

Here are some ideas to consider.

Do you work with men and women? Be sure to include testimonials from both.

Do you work with people in a variety of sectors? Make sure you have a few represented.

Do you work with corporates and third-sector organisations? You already know what I am going to say.

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