It's a 10

It's a 10 It's a 10 Haircare was inspired by years of first hand salon experiences, perfected and simplified to one unique line. Experience 10 benefits in every bottle.

09/09/2026

Cuffing season is right around the corner, so we know this season is all about long-lasting. Let's discuss how you're gonna protect your long-term investment.

Benefit #10 of our Miracle Leave-in Plus Keratin: HELPS protect hair color, so your fresh dye job actually lasts through the season.

09/08/2026

Your hair's about to have its best month ever.

Starting 9/18, keratin leave-in and hair masks are 50% off during BEAUTY BLOWOUT SALE. πŸ’–

09/06/2026

Your natural hair needs some love too!!

Benefit #9 of 10: The Miracle Leave-In brings your natural body back without weighing your texture down. Never flat. Never weighed down. Definitely ALWAYS a 10.

(PSTTT πŸ‘€....All of this weekend, all of our products are 50% OFF SITE-WIDE! 😩)

09/05/2026

Was it even a good hair day if there wasn't any proof posted on IG πŸ˜•

P.S. Make sure to check out our Labor Day Sale today and snag your It's a 10 holy grails for 50% off!!!!

09/04/2026

Your hair routine called. It wants an upgrade. πŸ’«
Labor Day Sale is here: 50% off SITE-WIDE, all weekend long.

Shop now before your cart forgets what a good hair day feels like.

09/03/2026

Shiny hair isn't luck, it's science (and maybe the right leave-in).

Shop our Labor Day Sale all weekend long and get your fave It's a 10 products for 50

Meet our Cosmopolitan It-Girl of 2026!
09/02/2026

Meet our Cosmopolitan It-Girl of 2026!

Meet our Cosmopolitan It-Girl of 2026!
09/02/2026

Meet our Cosmopolitan It-Girl of 2026!

08/31/2026

No extra fluff needed, just the truth. Benefit #7 never felt better under the sun.

08/27/2026

Getting ready for Ulta's 21 Days of Beauty like πŸ‘€

Mark your calendars: 8/28 through 9/17.

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Charlottesville, VA

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